The new ‘Lilyhammer’ programme starring Little Steven has been delayed because of illegal marketing.
NRK’s programme had been highly anticipated due to its cast. Steven Van Zandt, known for “The Sopranos” and playing in Bruce Springsteen’s E Street Band had one of the lead roles.
The show also had several prominent Norwegian actors, including, Trond Fausa Auvåg and Steinar Sagan.
Broadcasts were due to start at the beginning of January, and producers Rubicon TV had signed several product placement agreements for the series.
However, as this type of marketing contravenes Norwegian law, it is now unknown when the drama will now be aired.
NRK external manager Peter Wallace refused to reveal what breached the product placement laws, saying, “We now need to find solutions for this, which demands we work with Rubicon to see if changes can be made to the series that make it possible for us to show it, both from both a legal and ethical standpoint.” he told NRK.
The company are pleased that the issue was spotted before the programme had aired and hope a solution can be found.
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