Norway’s Consumer Ombudsman wants Apple to change its marketing due to false claims made about its 4G Network abilities. Other countries have already started action.
The Australian Competition and Consumer Commission (ACCC) has taken the case of misleading advertising to Melbourne’s Federal Court after it claimed it could connect with the 4G network in Australia.
In fact, the iPad can apparently only connect with the networks in the US and Canada, resulting in Apple offering refunds to Australians.
Complaints have also started in the UK, where advertisements also appear to include references to the 4G network, a network that the UK does not currently have.
UK regulator the Advertising Standards Authority (ASA), conformed to pocket-lint.com that they are looking into the complaints that have been made.
An ASA spokesperson told the website, “Without going through due process we can’t say whether the [UK] ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the code.”
The claim made about the iPad being able to connect with the Norwegian Long Term Evolution (LTE) network is also apparently not true.
Apple has already confirmed that the iPad would not fully support 4G in Norway due to the higher frequencies used.The iPad can support frequencies of 700 and 2100 Megahertz; Norway uses frequencies of 800 and 2600 Megahertz.
Norwegian Consumer Ombudsman head of section, Petter Ravne Bugten, has sent a letter to Apple requesting that they change their marketing that is aimed at the Norwegian market.
“It is misleading to market the new iPad as “iPad with WI-FI and 4G “and” next generation wireless technology without also stating in a clear way that these functions are only available in the US and Canada as long as consumers cannot benefit from support for the 4G LTE network in Norway,” the letter states.
He tells The Foreigner, “We’ve assessed that it’s important for the consumer to get correct information about the product, including what type of network they can connect to.”
“We want Apple to change its marketing as it is currently only possible to connect in the US and Canada, and not other 4G networks in Europe.”
Mr Bugten says part of the reason for this is that there may be a problem when it comes to introducing new iPads and iPhones, especially regarding competition.
“We believe others may try to oversell their products, claiming they have capabilities, but which will turn out to be features the items do not have. We also have to assess the current marketing as a potential legal and consumer problem,” he concludes, confirming Apple’s European office in Ireland has received their letter.
Head of European PR for Apple, Petter Ahrnstedt, did not respond to the opportunity to comment to The Foreigner.
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