Farmers dairy cooperative TINE is in the news again following its latest spilt milk stunt. Not content with past and impending butter shortages, representatives are now regretting a geographical slip-up.
“It never dawned on us that [a picture of] Swedish mountains could end up on a carton of soured milk,” TINE’s Harstad communications advisor Terje Olsen tells Narvik-based local paper Fremover, “we bought in design services in connection with packaging development.”
The blue and white picture with a shape of a cyclist in the foreground – a Norwegian national sport/obsession/road hazard – depicts lovely Swedish topography showing the Tolpagorni Mountain. Tolpagorni forms part of the Kebnekaise mountain range in Kiruna, northern Sweden.
At a height of 1,662 metres (roughly 5,452 feet), Tolpagorni, or Tuolpagorni, is described by Wikipedia as having “the most eye-catching top when you come into the Ladtjovagge valley. Located between Singitjåkka and Kebnetjåkka, Tolpagorni forms a clear silhouette against the sky.”
Mr Olsen, who may not be coming round the mountain but perhaps climbing up it in frustration at the error, meanwhile, adds the packaging will now be changed.
“We have many Norwegian mountain peaks to choose from that can be pictured on the milk carton, so we don’t need to not use a Swedish mountain.”
Meanwhile, holidaymakers in Norway – not the capital of Sweden, as some foreign tourists believe – can take note of Dutch research alleging the country is one of the nicest places to drive, or study Norwegians’ queuing skills seen from a Swedish perspective.