Alcohol adverts soon to be on Norway cable TV / News / The Foreigner

Alcohol adverts soon to be on Norway cable TV. New EU regulations could force the Norwegian government to overturn its current ban on alcohol advertising. Labour’s (Ap) long hard-fought battle to retain the ban on advertising booze is now hanging by a thread following statements by the EU Norway will not be exempt from the new European Union TV Directive (AVMSD). European Commission Vice-President, Neelie Kroes wrote to the government saying it has no choice but to adopt it.

tvalcoholadsnorway, eftacourt



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Alcohol adverts soon to be on Norway cable TV

Published on Thursday, 18th August, 2011 at 12:16 under the news category, by John Price   .

New EU regulations could force the Norwegian government to overturn its current ban on alcohol advertising.

Beer in fridge (illustration photo)
Beer in fridge (illustration photo)
Photo: cyclonebill/Flickr


Labour’s (Ap) long hard-fought battle to retain the ban on advertising booze is now hanging by a thread following statements by the EU Norway will not be exempt from the new European Union TV Directive (AVMSD).

European Commission Vice-President, Neelie Kroes wrote to the government saying it has no choice but to adopt it.

Deputy Foreign Minister Erik Lahnstein said to NRK this was an example of uncommon EU “plainspeaking”.

“The EU says it is consideration for the internal market that weighs heaviest, not Norwegianpublic health arguments. This puts the government in a difficult situation.”

According to the EU, Norway could agree to continue its 100 percent alcohol advertising ban by reaching an agreement with countries transmitting the programmes, in this case mainly TV3 in Britain. However, Minister Lahnstein fears this may lead to anti-competition lawsuits from private actors.

“There is a risk they will take Norway to the EFTA Court if one starts limiting the possibility of operating from a foreign country. We have a situation changing from one of 100 percent robust protection, to one of how effectively we can guard against alcohol adverts on TV,” he claims.



Published on Thursday, 18th August, 2011 at 12:16 under the news category, by John Price   .

This post has the following tags: tvalcoholadsnorway, eftacourt.


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