Changing the online retail market: Powa’s mobile shopping innovation / News / The Foreigner

Changing the online retail market: Powa’s mobile shopping innovation. A British entrepreneur plans to take on established majors with a new global smartphone app connecting consumers and retailers. Some merchants in Norway are already connected. “It’s a disruptive technology that will have broad implications for merchants worldwide,” Powa Technologies CEO Dan Wagner tells The Foreigner. According to the company, users who have downloaded ‘PowaTag’ and created a profile can take a picture/scan the barcode of the item they want to buy.

mobileshopping, shoppingnorway



The Foreigner Logo

The Foreigner is an online publication for English speakers living or who have an interest in Norway. Whether it’s a glimpse of news or entertainment you’re after, there’s no need to leave your linguistic armchair. You don’t need to cry over the demise of the English pages of Aftenposten.no, The Foreigner is here!

Norske nyheter på engelsk fra Norge. The Foreigner er en engelskspråklig internett avis for de som bor eller som er interessert i Norge.

Google+ Google+ Twitter Facebook RSS RSS



News Article

LATEST:

}

Changing the online retail market: Powa’s mobile shopping innovation

Published on Monday, 3rd February, 2014 at 15:13 under the news category, by Michael Sandelson   .
Last Updated on 3rd February 2014 at 15:34.

A British entrepreneur plans to take on established majors with a new global smartphone app connecting consumers and retailers. Some merchants in Norway are already connected.

Dan Wagner, CEO Powa Technologies
Mobile-based shopping could take a major step forward with the new app.Dan Wagner, CEO Powa Technologies
Photo: Powa


“It’s a disruptive technology that will have broad implications for merchants worldwide,” Powa Technologies CEO Dan Wagner tells The Foreigner.

According to the company, users who have downloaded ‘PowaTag’ and created a profile can take a picture/scan the barcode of the item they want to buy.

The cross-mobile platform can also be used in conjunction with audio/advertisements. Ordering taking just three seconds, the company says.

“Connected retailers process the payments and ship the goods according to their individual policies and delivery times,” says Mr Wagner.

He would not give further details as to which retailers have signed up before next month’s launch – though Forbes reports some are Harper Collins, Hoover, and Lavazza.

“It’s not sector-specific, and can be employed by all retailers, manufactures, and service industries,” he tells The Foreigner.

50-year-old e-commerce veteran Dan Wagner created M.A.I.D. (Market Analysis Information Database), the first online information service.

He was also a ‘cloud’ entrepreneur offering ‘software as a service’ through his first e-commerce business called ‘Venda’. He co-founded this in 2001 with boo.com’s James Cronin.

Now, Mr Wagner’s UK-based Powa Technologies has received major American financial backing for his ‘PowaTag’ venture.

Massachusetts-located fund Wellington Management has invested a total of USD 96.7 million (some GBP 59.16/EUR 71.66/NOK 606 million at today’s ROE). This makes it the largest-ever ‘Series A’ investment awarded to a technology start-up.

This deal will 200 new jobs worldwide and a further 250 new jobs in the UK. Powa plans to open offices in five cities in the US, along with further international expansion into South Africa, Brazil, Mexico, France, Germany, Italy, Portugal, Sweden and the Netherlands, says the company.

“Smartphones are reshaping the way in which consumers are interacting with retailers. And it’s not just about the in-store experience either. The interaction can continue outside on the street, or even at the customer’s home,” Mr Wagner concludes.



Published on Monday, 3rd February, 2014 at 15:13 under the news category, by Michael Sandelson   .
Last updated on 3rd February 2014 at 15:34.

This post has the following tags: mobileshopping, shoppingnorway.





  
Do NOT follow this link or you will be banned from the site!