Choice Hotels make dog’s dinner of organic breakfast / News / The Foreigner

Choice Hotels make dog’s dinner of organic breakfast. Mystery test reveals thinly-spread promise. Tycoon Petter Stordalen promises organic breakfasts to guests at his Choice hotels. A recent random test of 10 of them by NRK’s consumer programme FBI found the cows had already gone home. Stordalen launched his concept about two years ago, promising full breakfasts with organic bread, drinks, eggs, cereals, coffee, cheese, and cold cuts to customers who were willing to pay a little more for it.

choice, hotels, petter, stordalen, oikos, fbi, ecological, breakfasts, organic



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Choice Hotels make dog’s dinner of organic breakfast

Published on Wednesday, 3rd March, 2010 at 21:58 under the news category, by Michael Sandelson   .
Last Updated on 22nd March 2010 at 11:18.

Mystery test reveals thinly-spread promise.

Yellow cermaic IKEA eggcup and egg
Yellow cermaic IKEA eggcup and egg
Photo: Wildfeuer/Wikimedia Commons


Joyful clucking

Tycoon Petter Stordalen promises organic breakfasts to guests at his Choice hotels. A recent random test of 10 of them by NRK’s consumer programme FBI found the cows had already gone home.

Stordalen launched his concept about two years ago, promising full breakfasts with organic bread, drinks, eggs, cereals, coffee, cheese, and cold cuts to customers who were willing to pay a little more for it.

“Choice Hotels are built on our customers’ expectations, and that’s why we’re the first hotel chain to offer organic food at our breakfasts at all of them,” the company wrote in a press release.

Yum, or crumbs?

But according to NRK, none of the 10 of 170 of his hotels tested measured up to what the high-profile environmentally owner has promised. The choice was limited.

“We tested hotels from Harstad in the north to Kristiansand in the south with staggering results. None of them served a full organic breakfast in keeping with what Choice promises their guests. Ecological food stamp
Organic food stamp
Norwegian Government's pages
One of them had just a single organic product on the breakfast table. Eight out of ten had no organic bread,” FBI’s Marit Higraff tells Oikos, the national movement of organic producers and consumers.

Oikos’ head of marketing, Kersti Mathiassen joined Higraff on her test of the newly-opened Folketeateret hotel in Oslo. But she also left disappointed. The selection consisted of on jug of skimmed milk, three yoghourt pots, and a small jar of honey. The organic trademark was place on an empty dish of soft-boiled eggs.

“It’s obviously not good enough,” Torgeir Silseth, Managing Director of Choice Hotels tells NRK.

FBI was invited back to Folketeateret hotel a few days later, and things had been improved.



Published on Wednesday, 3rd March, 2010 at 21:58 under the news category, by Michael Sandelson   .
Last updated on 22nd March 2010 at 11:18.

This post has the following tags: choice, hotels, petter, stordalen, oikos, fbi, ecological, breakfasts, organic.





  
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