Cold summer freezes Norway ice cream sales / News / The Foreigner

Cold summer freezes Norway ice cream sales. Ice cream-guzzling Norwegians have given the cold shoulder to manufacturers Diplom-Is and Hennig-Olsen. On average, each Norwegian consumes 14 litres of ice cream each annually, but this figure could now be under threat. Both companies report poor sales numbers and are hoping for better weather when schoolchildren return. Per Kruse, Sales and Marketing Director for Diplom-Is, tells Nationen July figures are just as bad as 2010’s summer, saying, “We are extremely dependent upon the weather, but that’s just the way it goes in Norway. We can’t do anything about the climate.”

norwegianicecreamsalesdown, hennig-olsen, diplom-is



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Cold summer freezes Norway ice cream sales

Published on Friday, 12th August, 2011 at 10:42 under the news category, by Michael Sandelson   .

Ice cream-guzzling Norwegians have given the cold shoulder to manufacturers Diplom-Is and Hennig-Olsen.

Daim ice cream
Daim ice cream
Photo: Hennig-Olsen


On average, each Norwegian consumes 14 litres of ice cream each annually, but this figure could now be under threat. Both companies report poor sales numbers and are hoping for better weather when schoolchildren return.

Per Kruse, Sales and Marketing Director for Diplom-Is, tells Nationen July figures are just as bad as 2010’s summer, saying, “We are extremely dependent upon the weather, but that’s just the way it goes in Norway. We can’t do anything about the climate.”

“It’s been several years since we had a really good summer,” declares Espen Hennig-Olsen, recalling 1997 and 2004 as particularly good ones for the company.

Climate researcher and the Norwegian Met Office, Hans Olav Hygen, says “a week with particularly high temperatures happens quite often in the course of summer, but this hasn’t occurred in the past two years. There have been very few observations of temperatures over 30C.”.

Less at the mercy of the weather is Hjem Is, which delivers ice cream almost to the door in its own vans.

“Sales have risen by 19 percent in the high season from April to July. This is mainly because we have expanded our business to more parts of the country. Nevertheless, the weather makes a big impact on impulse purchases. Sales increase by between 30 and 50 percent on hot and sunny days.”



Published on Friday, 12th August, 2011 at 10:42 under the news category, by Michael Sandelson   .

This post has the following tags: norwegianicecreamsalesdown, hennig-olsen, diplom-is.





  
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