Disney film boosts Norway tourism hopes / News / The Foreigner

Disney film boosts Norway tourism hopes. Loosely-based on the Danish fairy tale ‘The Snow Queen’ by H. C. Andersen, Disney’s newest feature film ‘Frozen’ is heavily-inspired by everything Norwegian. The movie had its world premiere, Tuesday, and the animation has warmed up to positive reviews despite its snowy setting, according to film review website Rotten Tomatoes. Danish author H.C. Andersen’s classic story has been adapted into film several times before, however this time the Snow Queen is terrorizing the dramatic landscape of the land further north.

norwayfilms, tourismnorway



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Disney film boosts Norway tourism hopes

Published on Monday, 25th November, 2013 at 09:07 under the news category, by Linn Schjerven.
Last Updated on 25th November 2013 at 09:17.

Loosely-based on the Danish fairy tale ‘The Snow Queen’ by H. C. Andersen, Disney’s newest feature film ‘Frozen’ is heavily-inspired by everything Norwegian.

Frozen Lake Ulriken, Bergen
Chilly landscapes in films are helping market Norway's tourist and culture image, though Bergen city centre is warmerFrozen Lake Ulriken, Bergen
Photo: Sveter/Wikimedia Commons


The movie had its world premiere, Tuesday, and the animation has warmed up to positive reviews despite its snowy setting, according to film review website Rotten Tomatoes.

Danish author H.C. Andersen’s classic story has been adapted into film several times before, however this time the Snow Queen is terrorizing the dramatic landscape of the land further north.

“This is a golden opportunity to show off Norway, and a gift for Norwegian tourism,” tourism director of Visit Norway Per-Arne Tuftin told NRK.

He has lent his voice to dubbed version of the movie in a deal with Disney, who collaborated with Visit Norway on the film.

“We’re not helping to finance the movie, only [with] the marketing part of it,” said Mr. Tuftin.

He believes ‘Frozen’ will create a great amount of publicity for Norway and help promote the country as a tourist destination.

“We have added information about the movie in our marketing campaigns,” he explained.

The BBC reports Disney’s 2012 Scotland-inspired feature ‘Brave’ was expected to generate GBP 120 million pounds over five years.

Over 10 years, it is hoped the movie will generate over GBP 140 million pounds in business for Scotland.

“We are also hoping for a positive effect,” said Visit Norway’s Per-Arne Tuftin.

Several of Norway’s renowned tourist attractions have made their Disney debut.

Audiences can expect to recognize places such as Bryggen in Bergen, Røros and Akershus Fortress.

The same goes for Norway’s stave churches, trolls, Northern Lights, and even Norwegian specialty lutefisk.

“We’ve long-demanded that we take advantage of film to promote the country to a greater extent in the industry,” said actor Thorbjørn Harr, who also helped dub the movie.

“This is a movie that will seem quite exotic for those outside Norway, but not all is correctly reproduced for Norwegians.”

“It’s a classic Disney film with all the good elements we like so much”, he further told NRK, “but it also has a twist at the end which makes for a real good movie.”




Published on Monday, 25th November, 2013 at 09:07 under the news category, by Linn Schjerven.
Last updated on 25th November 2013 at 09:17.

This post has the following tags: norwayfilms, tourismnorway.





  
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