‘Frozen’ keeps Norway popular / News / The Foreigner

‘Frozen’ keeps Norway popular. The Disney film is still creating an impact on Norwegian tourism some three years on, reports say. Hotels are fully-booked and traffic continues to be a problem around popular destinations. The tourist board for Western Norway has reduced its promotion budget for next summer as swarms of people gather to the picturesque fjords.

disney, hollywood, tourism, frozen, downsizing, films, paywall



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‘Frozen’ keeps Norway popular

Published on Tuesday, 27th September, 2016 at 11:25 under the news category, by Sarah Bostock.
Last Updated on 27th September 2016 at 12:32.

The Disney film is still creating an impact on Norwegian tourism some three years on, reports say.

Geirangerfjord
Many cruise ships visit here, one of Norway's most popular tourist attractions.Geirangerfjord
Photo: Pixabay/Public Domain


Hotels are fully-booked and traffic continues to be a problem around popular destinations.

The tourist board for Western Norway has reduced its promotion budget for next summer as swarms of people gather to the picturesque fjords.

Geirangerfjord and Aurlandsfjord are frequent stops for large numbers of cruise ships when the villages surrounding the fjords are already full with tourists.

Geiranger is a small tourist village with a permanent population of 250, according to GeoNames geographical database.

It is visited by about 700,000 tourists a year, Ove Skylstad, general manager for Tourism Geiranger told The Telegraph.

“They’re more-or-less 100 percent booked. I think the Hotel Union had only two rooms available for the whole of July,” he commented.

Kristian Jorgensen, managing director of Fjord Norway believes that it is Frozen’s popularity that has attributed to the soar in frequent tourists to Norway – which the fictional city Arendellle is modelled after.

“I’m quite sure the film Frozen had an effect. It’s the most successful animation film ever made, basically about the fjords. It has got the attention of more families, and we’ve definitely seen growth, especially from the US market, as a result,” he said.

Fjord Norway now plan to focus on promoting the attractions in spring, autumn and winter, and attract tourists to some of Norway’s overlooked destinations.

“Before we put all our effort into growing the summer, now we’re putting all our effort into growing the whole year,” Mr Jorgensen explained.

Frozen was released in 2013 and the setting inspired by Norway, its fame attributed to a 20% rise in tourists to the country and, continued to grow to 7.5% in 2015.

And while Norway remains in the limelight with that hit Disney film, it is unsure whether the same story will apply to Downsizing with Matt Damon.

“It may be too much of a good thing if even more tourists come here thanks to the film” said Gunnar Skjeseth, chief executive of the Lofoten Explorer luxury cruise ship, to NRK.




Published on Tuesday, 27th September, 2016 at 11:25 under the news category, by Sarah Bostock.
Last updated on 27th September 2016 at 12:32.

This post has the following tags: disney, hollywood, tourism, frozen, downsizing, films, paywall.





  
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