Norway dairy goes alcoholic / News / The Foreigner

Norway dairy goes alcoholic. Farmers’ dairy cooperative TINE may be complementing its butter-based products (eventually) and dispensing French red wine into cartons. Amongst a possible gastronomic quandary with a beef shortage and no butter in which to fry it, Arcus and the Brummunddal-based dairy have begun sober negotiations aimed at filling demand. “We have the equipment, good competence for this type of work, and spare capacity,” TINE’s local representative Ottar Olden says to Ringsaker Blad.

tinedairynorway, wineimportersnorway



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Norway dairy goes alcoholic

Published on Wednesday, 1st February, 2012 at 12:00 under the news category, by Michael Sandelson   .

Farmers’ dairy cooperative TINE may be complementing its butter-based products (eventually) and dispensing French red wine into cartons.

Wine glasses from the Gladmat festival
Wine glasses from the Gladmat festival
Photo: Tom Haga/Gladmat


Amongst a possible gastronomic quandary with a beef shortage and no butter in which to fry it, Arcus and the Brummunddal-based dairy have begun sober negotiations aimed at filling demand.

“We have the equipment, good competence for this type of work, and spare capacity,” TINE’s local representative Ottar Olden says to Ringsaker Blad.

The dairy plans to soak up as much as 14 million kroner annually on its red wine carton pouring of between 50,000 and 100,000 litres (approximately 11,000 to 22,000 gallons). 

Brand ‘3 Petit’ will be sold through the government’s wine shops (Vinmonopolet) and cost 139.90 kroner per litre (about GBP 15 at today’s ROE) should the deal go through.

The screw-topped wine cartons are to contain three decilitres (roughly half-a-pint) with alcohol content of 11 percent.
Communications advisor Øystein Knoph tells The Foreigner that no agreement has, or will be signed until TINE has carefully considered “whether we find this to be in line with TINE's set of values and within the frames we have set for our corporate social responsibility.” 

The company’s Ottar Olden concludes, “This could either be the start of something larger, or we’ll choose to bin it.”



Published on Wednesday, 1st February, 2012 at 12:00 under the news category, by Michael Sandelson   .

This post has the following tags: tinedairynorway, wineimportersnorway.


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