Norway dairy issues foreigner gaffe apology / News / The Foreigner

Norway dairy issues foreigner gaffe apology. Farmers cooperative TINE says it is profusely sorry for using a known Norwegian immigration opponent in one of its publicity drives. The apology comes following a TV advertisement featuring 89-year-old Jan Høeg, a former Norwegian diving champion. His military officer father was killed during the 1939-40 105-day Winter War between Finland and the Soviet Union. Mr Høeg, who is pictured swimming to the shore of a beach in the video for soured milk, is both press spokesperson and deputy chairperson of ‘Folkebevegelsen mot innvandring’ (‘The Peoples’ Movement Against Immigration’/FMI).

norwaytine, norwayanti-immigrant



The Foreigner Logo

The Foreigner is an online publication for English speakers living or who have an interest in Norway. Whether it’s a glimpse of news or entertainment you’re after, there’s no need to leave your linguistic armchair. You don’t need to cry over the demise of the English pages of Aftenposten.no, The Foreigner is here!

Norske nyheter på engelsk fra Norge. The Foreigner er en engelskspråklig internett avis for de som bor eller som er interessert i Norge.

Google+ Google+ Twitter Facebook RSS RSS



News Article

LATEST:

}

Norway dairy issues foreigner gaffe apology

Published on Tuesday, 18th December, 2012 at 16:20 under the news category, by Michael Sandelson   .
Last Updated on 20th December 2012 at 12:23.

Farmers cooperative TINE says it is profusely sorry for using a known Norwegian immigration opponent in one of its publicity drives.

Image from the now withdrawn advert
Image from the now withdrawn advert
Photo: TINE


The apology comes following a TV advertisement featuring 89-year-old Jan Høeg, a former Norwegian diving champion. His military officer father was killed during the 1939-40 105-day Winter War between Finland and the Soviet Union.

Mr Høeg, who is pictured swimming to the shore of a beach in the video for soured milk, is both press spokesperson and deputy chairperson of ‘Folkebevegelsen mot innvandring’ (‘The Peoples’ Movement Against Immigration’/FMI).

TINE’s advert ends with the slogan “old Norway wants these types of boys”. In turn, the dairy blames the advertising company for hiring Mr Høeg in as actor. Dagbladet was the first newspaper to report the incident.

“We deeply regret that an actor who is affiliated with an organisation with beliefs that are not consistent with our values has been used in one of our commercials,” the company says in a statement.

“TINE will tighten our procedures for quality assurance of its advertising and our requirements to our suppliers in this area,” they add. 

FMI, against mass immigration, alleges TINE’s move clearly shows everyone where the company stands, politically speaking. They lash out at both Dagbladet and “big capitalist” TINE, accusing them of making a mountain out of a molehill.

“And this just for the simple reason that press spokesman and deputy chairman of the FMI, Mr. Høeg, voluntarily did some swimming strokes in an advertising clip for soured milk.”

TINE takes responsibility for the advert being screened on TV, however. It has withdrawn it, vowing it will not be shown anymore.




Published on Tuesday, 18th December, 2012 at 16:20 under the news category, by Michael Sandelson   .
Last updated on 20th December 2012 at 12:23.

This post has the following tags: norwaytine, norwayanti-immigrant.





  
Do NOT follow this link or you will be banned from the site!