Norway juice industry suffers shortfall / News / The Foreigner

Norway juice industry suffers shortfall. Several major Norwegian apple juice producers say a shortage of apples is giving them supply problems. “Our challenge has been getting our hands on enough raw materials in recent seasons,” Lier-based farmer Marius Egge in Buskerud Municipality says to Nationen. General Manager of Telemark business Epleblomsten AS, Britt Sauar, also reports difficulty obtaining enough raw materials. She believes there is some way to go before “the ceiling for the apple juice market is reached.”  

norwegianapplejuice, norwayapplesupplyshortage



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Norway juice industry suffers shortfall

Published on Wednesday, 28th September, 2011 at 15:47 under the news category, by Michael Sandelson   .

Several major Norwegian apple juice producers say a shortage of apples is giving them supply problems.

Apples in Hardanger (illus. ph.)
Apples in Hardanger (illus. ph.)
Photo: Pål Alvsaker/Flickr


“Our challenge has been getting our hands on enough raw materials in recent seasons,” Lier-based farmer Marius Egge in Buskerud Municipality says to Nationen.

General Manager of Telemark business Epleblomsten AS, Britt Sauar, also reports difficulty obtaining enough raw materials. She believes there is some way to go before “the ceiling for the apple juice market is reached.”  

Whilst purchases of other juices, nectars, and lemonades fell by 5.1 percent between 2009 and 2010, sales of the popular apple drink rocketed by 25.9 in the same period.

Moreover, in addition to problems for grain and potato farmers, this year’s persistent, heavy rain and a lack of pesticides has made filling demand even more difficult.

“All Norwegian stocks of the [German-made] Delan pesticide we use against scab ran out. Consumers won’t buy apples with scab on for quality reasons, meaning bad business for us if we can’t keep it away,” apple farmer Jan Olav Eilevstjønn.

Åge Eitungjerde, General Manager of Balholm producers in the Sogn region, western Norway, alleges makes the quality drink’s popularity is due to the apples’ particularly high acid content.

“My experience in the industry shows people want healthy and good drinks, and direct pressed apples are taking market shares away from both concentrated juices and fizzy drinks.”

Norwegians consumed approximately 117 litres of soda per capita in 2010, according to figures released earlier this year.



Published on Wednesday, 28th September, 2011 at 15:47 under the news category, by Michael Sandelson   .

This post has the following tags: norwegianapplejuice, norwayapplesupplyshortage.





  
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