Norway niche food sales boosted / News / The Foreigner

Norway niche food sales boosted. Discerning shoppers hungry for different flavours are choosing more specialities and locally produced foods than before, reports say. Sales of these items increased 22 percent in 2010 and 2011. Shops’ cash registers rang to the tune of NOK 2.8 billion (about EUR 376.2 million/GBP 303.4 million last year alone), show figures from shopping trends analysis company AC Nielsen. “Price has been the focus for the last decade, providing a narrower product variety,” Trøndelag R&D Institute senior researcher Margrete Hembre Haugum tells agricultural paper Nationen.

norwayfoodsales, specialistfoodsnorway



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Norway niche food sales boosted

Published on Wednesday, 31st October, 2012 at 10:25 under the news category, by Michael Sandelson   .

Discerning shoppers hungry for different flavours are choosing more specialities and locally produced foods than before, reports say.

A Norwegian cheese slicer
A Norwegian cheese slicer
Photo: Jonas Bergsten/Wikimedia Commons


Sales of these items increased 22 percent in 2010 and 2011. Shops’ cash registers rang to the tune of NOK 2.8 billion (about EUR 376.2 million/GBP 303.4 million last year alone), show figures from shopping trends analysis company AC Nielsen.

“Price has been the focus for the last decade, providing a narrower product variety,” Trøndelag R&D Institute senior researcher Margrete Hembre Haugum tells agricultural paper Nationen.

In 2011, a government-appointed committee found supermarkets’ selection was worse and prices higher than at their European counterparts.

Members criticised grocery chains’ market monopoly, terming their business practises “unreasonable.”

The Consumer Council warned last December it would be establishing an online food shop to counteract this.

Today’s published results seem to contradict what was a growing domestic trend for pre-prepared food and falling organic produce sales, however.

“One reason why consumers think food with special qualities is interesting is that it tastes different and has another quality than consumers are used to,” declares Margrete Hembre Haugum.

“Grocery chains see that these products have become more important for consumers, and are therefore more interested in stocking the goods than before. When one chain has started, the others follow.”

Toll protection barriers on certain foreign choice meat cuts and cheeses look to be raised next year following 2013’s draft national budget proposal.




Published on Wednesday, 31st October, 2012 at 10:25 under the news category, by Michael Sandelson   .

This post has the following tags: norwayfoodsales, specialistfoodsnorway.





  
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