Norway publishers scrap the printed word / News / The Foreigner

Norway publishers scrap the printed word. Over 830,000 books were sent for shredding last year due to high storage costs and rising e-book sales, publishers say. Schibsted Forlag report they dispatched an abnormally high 613,000 in 2013 following the previous year’s NOK 25 million deficit (some USD 4.02/EUR 2.96/GBP 2.46 million). “We must consider whether we need to have all the remaining inventory of books in stock when it doesn’t sell well enough at a discounted price a year after release,” sales and marketing director Kjetil Sundet told Klassekampen.

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Norway publishers scrap the printed word

Published on Friday, 7th February, 2014 at 09:50 under the news category, by Michael Sandelson   .
Last Updated on 7th February 2014 at 10:06.

Over 830,000 books were sent for shredding last year due to high storage costs and rising e-book sales, publishers say.

Shredded paper
Surplus books are ending up on rubbish tips. 'No publisher wants to dispose of their books,' says an industry representative.Shredded paper
Photo: Sh4rp_i/Flickr


Schibsted Forlag report they dispatched an abnormally high 613,000 in 2013 following the previous year’s NOK 25 million deficit (some USD 4.02/EUR 2.96/GBP 2.46 million).

“We must consider whether we need to have all the remaining inventory of books in stock when it doesn’t sell well enough at a discounted price a year after release,” sales and marketing director Kjetil Sundet told Klassekampen.

The publishers are part of the Schibsted Group. The Scandinavian international media company owns five of Norway’s papers: Aftenposten (national), Bergens Tidende, Stavanger Aftenblad, and Fædrelandsvennen (all regional), and national tabloid VG. Classifieds website finn.no is also in the company’s ownership.

“Previously, we have given away books to [places/institutions] including Fattighuset (a voluntary self-help organisation concerning the poor) and the paediatric ward at Rikshospitalet (part of Oslo University Hospital),” said Mr Sundet.

However, as 2013 involved a particularly high number of books, the problem could not be solved just by giving them away, according to him.

Other publishers Aschehoug and Cappelen Damm had to dispose of some 220,000 books, whilst Gylendal and Oktober were vague about their numbers.

Amongst famous Norwegian authors Aschehoug publish are Lars Saabye Christensen (The Half Brother (2004), The Model (2007), Beatles (2010)), and bestseller Jo Nesbø.

Nynorsk publisher Det Norske Samlaget did not send any for shredding in 2013, though this will soon be implemented for this year. One of the more prominent Norwegian authors they publish is Jon Fosse (The Girl on the Sofa (2002), Aliss at the Fire (2010), Melancholy II (2014)).

Disposal and shredding are common practices for major publishing houses, Klassekampen reported. This is far from desirable, though.

“It’s important to add that no publisher wants to dispose of their books,” explained Schibsted Forlag’s Kjetil Sundet. “We review all sales opportunities before we decide to shred them and still give away books [even] if sales aren’t possible.”

Stock exchange-listed Schibsted, with main operations in Norway and Sweden, has a presence in 29 countries, total. These include France, Spain, and Estonia.



Published on Friday, 7th February, 2014 at 09:50 under the news category, by Michael Sandelson   .
Last updated on 7th February 2014 at 10:06.

This post has the following tags: norwaybooks, norwegianauthors.





  
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