Norway’s Munch goes reflective in the US / News / The Foreigner

Norway’s Munch goes reflective in the US. Christmas lights take on new meaning when the Royal Norwegian Embassy in Washington is flagging safety in traffic. It will not be the traditional American and Norwegian flags appearing when the Christmas tree is lit in Union Station, Tuesday night, but 700 examples of reflective Edvard Munch “Scream”. The Norwegian Christmas tree in Washington is a gift from Norway to the United States, a symbol of gratitude for aid during WWII.

edvardmunch, scream, norwayus



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Norway’s Munch goes reflective in the US

Published on Monday, 2nd December, 2013 at 07:41 under the news category, by Tove Andersson.
Last Updated on 2nd December 2013 at 10:21.

Christmas lights take on new meaning when the Royal Norwegian Embassy in Washington is flagging safety in traffic.

Reflective version of Munch's 'Scream'
Jaywalking in Washington DC can be hazardous and expensive.Reflective version of Munch's 'Scream'
Photo: SeeMe AS


It will not be the traditional American and Norwegian flags appearing when the Christmas tree is lit in Union Station, Tuesday night, but 700 examples of reflective Edvard Munch “Scream”.

The Norwegian Christmas tree in Washington is a gift from Norway to the United States, a symbol of gratitude for aid during WWII.

At the same time, it remains to be seen whether Americans are intimidated by the 700 luminous screams. The promotion at the end of the 150th anniversary year of Edvard Munch may be over the top.

Safety on dark roads is focused on during the annual National Reflective Day in Norway. Several people are killed every year as they are difficult to spot unless they are wearing reflective items. Company SeeMe AS, which began 13 years ago, was the first to market designer reflective accessories.

Traffic safety organisation Trygg Trafikk later created reflective fashion made by artists.

Some examples are a hanging reflective light bulb by Magne Furuholmen – best known as the keyboardist of the pop band a-ha but also a visual artist – and self-curling slap wraps by Unni Askeland (Big Eyes) and Hariton Pushwagner. Norwegian comic strip "Pondus" is this year’s.

“Wearing the reflective items reduces the risk of being hit by 85 percent, yet there are very few people who use the little lifesaver,” says Trygg Trafikk director Tore Grytli. “I hope that this year's census on reflective items shows that the trend is about to change.”

Complete with suitcase containing 700 reflective versions of Edvard Munch’s “Scream”, SeeME AS founders Eva Aunemo and Grete Kvist took the plane over to the US spend a few days in Washington DC. They also hope to arouse interest for Norwegian design and reflective use.

“We were contacted in June to see if it was possible to create a reflective version of Edvard Munch's ‘The Scream’ - so large that it could adorn a Christmas tree. It was with great pleasure we agreed to be part of this,” says general manager Gry Wigre.




Published on Monday, 2nd December, 2013 at 07:41 under the news category, by Tove Andersson.
Last updated on 2nd December 2013 at 10:21.

This post has the following tags: edvardmunch, scream, norwayus.





  
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