Norwegian Air Shuttle bucks the trend / News / The Foreigner

Norwegian Air Shuttle bucks the trend. Owner Bjørn Kjos seems to have answers as company goes from strength-to-strength. Despite the economic crisis, in the first quarter of 2009, Norwegian Air Shuttle carried 2.1 million passengers. With a turnover of 1.4 billion kroner, and an increase in passengers of 108,000 compared with the same period last year, things are looking up. So how has he managed this, despite having an operating deficit of 134 million?Value for money The economic crisis has made both made people more conscious of what they wish to spend their hard-earned cash on, and scrutinise what they get for it.

norwegian, air, shuttle, economic, crisis, deficit, buck, trend



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Norwegian Air Shuttle bucks the trend

Published on Thursday, 23rd April, 2009 at 23:18 under the news category, by Michael Sandelson   .
Last Updated on 10th May 2009 at 23:23.

Owner Bjørn Kjos seems to have answers as company goes from strength-to-strength.

Norwegian Air Shuttle taxiing at Rygge
Norwegian Air Shuttle taxiing at Rygge
Photo: Hans Olav Nyborg


Despite the economic crisis, in the first quarter of 2009, Norwegian Air Shuttle carried 2.1 million passengers. With a turnover of 1.4 billion kroner, and an increase in passengers of 108,000 compared with the same period last year, things are looking up. So how has he managed this, despite having an operating deficit of 134 million?

Value for money

The economic crisis has made both made people more conscious of what they wish to spend their hard-earned cash on, and scrutinise what they get for it.

“This works in our favour, as we have reasonable fares”, Kjos tells E24.no.

Price-busters

Kjos has also had many low-fare sales campaigns recently in order to persuade people to part with their money. According to E24, Norwegian estimate that they send out 200,000 emails each month. As passenger numbers are down for SAS, these have been effective.

Business traffic

Norwegian has also landed a huge deal with the Norwegian Postal Service. Its length is for two years, with an option of a further one. All their employees will use the airline as their preferred carrier when they travel on the main routes in Norway, Sweden, and Denmark. The number of journeys runs in to several thousands.

“Together, we shall ensure that the Postal Service saves a lot of money on their travel costs, which will help them achieve their goal of cutting costs”, says Lars Sande, Norwegian’s sales director.

The airline has also extended its deal with Telenor for a further year.

Destinations

The number of routes it flies has also increased in the last year. And it’s no secret that Sterling’s demise has helped Norwegian’s passenger traffic in Denmark as a result, according to E24.

“Denmark is very interesting for the moment. We have 21 routes, and have been given a very good reception by the Danes”, Kjos tells the paper.

And being the optimist that he is Kjos is still content, despite the deficit.




Published on Thursday, 23rd April, 2009 at 23:18 under the news category, by Michael Sandelson   .
Last updated on 10th May 2009 at 23:23.

This post has the following tags: norwegian, air, shuttle, economic, crisis, deficit, buck, trend.





  
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