Norwegian takes on Gatwick big boys / News / The Foreigner

Norwegian takes on Gatwick big boys. Low-priced carrier Norwegian enters the British package holiday market in the battle for Brits’ leisure money. Beginning with so-called ‘loss leaders’, the airline will be competing against major companies’ Easyjet, Ryanair, and British Airways Mediterranean holiday routes.  Norwegian will be serving these destinations from spring 2013 out of London Gatwick for as little as from NOK 200 (about GBP 21.80). 

norwegiangatwick, norwegianairlineroutes



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Norwegian takes on Gatwick big boys

Published on Tuesday, 6th November, 2012 at 10:19 under the news category, by Michael Sandelson   .

Low-priced carrier Norwegian enters the British package holiday market in the battle for Brits’ leisure money.

A Norwegian plane
A Norwegian plane
Photo: Mariusz Basiak AG/Norwegian


Beginning with so-called ‘loss leaders’, the airline will be competing against major companies’ Easyjet, Ryanair, and British Airways Mediterranean holiday routes. 

Norwegian will be serving these destinations from spring 2013 out of London Gatwick for as little as from NOK 200 (about GBP 21.80). 

Three of its aircraft will be based there, with one more by the end of the year.

Airline press spokesperson Lasse Sandaker-Nielsen concedes the carrier is small in comparison to the established majors.

He tells The Foreigner, however, “We’re considering several options in addition to the attractive low fares as part of our marketing strategy for 2013. This will be rolled out at the beginning of the year.”

“We believe our Sky interior is a major competitive advantage. It’s spacious, quieter, and the lighting is better than other companies’.”

The carrier was also the first airline in Europe to offer free WiFi aboard. 

“47 of our some 57 Boeing 737-800s will be fitted with this by March 2013. We’ll also be offering the same food service aboard as currently.”

The new Gatwick move will also mean passengers from/to the smaller regions in Norway will have better flying possibilities, according to Mr Sandaker-Nielsen.

Norwegian recently opened a base at Las Palmas, Gran Canaria. There are now additional direct routes between the Nordics and Spain. 

Moreover, capacity is boosted from eastern Norway’s Oslo Gardermoen and Torp airports, Bergen Flesland and Stavanger in the west, mid-Norway’s Trondheim, and Copenhagen and Stockholm.

“We’ll be making our connections through Gatwick as good as possible for our passengers,” Mr Sandaker-Nielsen concludes.

The airline currently serves Gatwick from a catalogue of its European destinations.



Published on Tuesday, 6th November, 2012 at 10:19 under the news category, by Michael Sandelson   .

This post has the following tags: norwegiangatwick, norwegianairlineroutes.





  
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