Norwegians choose convenience over price / News / The Foreigner

Norwegians choose convenience over price. Slaving away over a chopping board is proving to be less popular in Norway than several years ago. Supermarket sales of pre-prepared products are taking off, according to global market research firm, The Nielsen Company, and the National Institute for Consumer Research (SIFO). “There are metres of pre-chopped vegetables and fruit, skinless and boneless fish, and sliced and trimmed meat here,” SIFO researcher Annechen Bahr Bugge, who has spent time trawling America’s grocery aisles, and written a report on healthier foods in Norway, tells Aftenposten.

healthyfood, pre-packedfood, norwegiansupermarkets



The Foreigner Logo

The Foreigner is an online publication for English speakers living or who have an interest in Norway. Whether it’s a glimpse of news or entertainment you’re after, there’s no need to leave your linguistic armchair. You don’t need to cry over the demise of the English pages of Aftenposten.no, The Foreigner is here!

Norske nyheter på engelsk fra Norge. The Foreigner er en engelskspråklig internett avis for de som bor eller som er interessert i Norge.

Google+ Google+ Twitter Facebook RSS RSS



News Article

LATEST:

}

Norwegians choose convenience over price

Published on Monday, 2nd May, 2011 at 20:27 under the news category, by Michael Sandelson   .

Slaving away over a chopping board is proving to be less popular in Norway than several years ago.

Fresh carrots before being pre-packed
Fresh carrots before being pre-packed
Photo: color line/Flickr


Supermarket sales of pre-prepared products are taking off, according to global market research firm, The Nielsen Company, and the National Institute for Consumer Research (SIFO).

“There are metres of pre-chopped vegetables and fruit, skinless and boneless fish, and sliced and trimmed meat here,” SIFO researcher Annechen Bahr Bugge, who has spent time trawling America’s grocery aisles, and written a report on healthier foods in Norway, tells Aftenposten.

It also seems reports of higher supermarket prices and inferior selection do not put consumers off. Moreover, despite falling sales of organic produce, Norwegians are willing to pay for convenience, variety, and healthy ingredients.

“Rich Norwegian consumers spend the least amount of money per capita on food in comparison to their income. These products mean you can come home and avoid standing and cutting masses of vegetables to get them just the way you want,” says Ms Bugge.

The Nielsen Company’s Cecilie Kløvstad remarks, “we see a tendency towards consumers wanting these types of easy solutions, and they much prefer choosing a healthier alternative.”



Published on Monday, 2nd May, 2011 at 20:27 under the news category, by Michael Sandelson   .

This post has the following tags: healthyfood, pre-packedfood, norwegiansupermarkets.





  
Do NOT follow this link or you will be banned from the site!