Norwegians irritated by Sochi advertising / News / The Foreigner

The Foreigner Norwegians irritated by Sochi advertising. There is little love for TV2’s strategy regarding their Olympic coverage from Russia. State-owned broadcaster NRK lost the rights to transmit (sponsor logo-clad) Norwegian athletes competing (on billboard-festooned snowy areas) in the OWG. Paid-for advertising under Sochi has become a contentious issue for many on Twitter. #Reklame (advertising) tweets include “you’re ruining the experience, TV2”, “worst Olympic Games ever”, “must there be adverts the whole time, going crazy”.

sochiolympics, tv2, sochi2014, norway



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Norwegians irritated by Sochi advertising

Published on Monday, 10th February, 2014 at 10:27 under the news category, by Michael Sandelson   .
Last Updated on 10th February 2014 at 12:27.

There is little love for TV2’s strategy regarding their Olympic coverage from Russia.



State-owned broadcaster NRK lost the rights to transmit (sponsor logo-clad) Norwegian athletes competing (on billboard-festooned snowy areas) in the OWG.

Paid-for advertising under Sochi has become a contentious issue for many on Twitter. #Reklame (advertising) tweets include “you’re ruining the experience, TV2”, “worst Olympic Games ever”, “must there be adverts the whole time, going crazy”.

Other tweets amongst the expletives are “it’s painful seeing OL (Olympics) on TV2”, “this is as bad as I feared”.

Many negative reactions appeared in conjunction with yesterday’s Men’s 30km Skiathlon, which according to Aftenposten had three commercial breaks in the first 25 minutes.

Both a cartoon featuring Marit ‘Iron Lady’ Bjørgen and a two-minute Telenor advert with Steven Van Zandt (aka Frank Tagliano of ‘Lilyhammer’) – that had been aired throughout the weekend’s coverage – were transmitted.

“You must be able to broadcast a ski race without advertising interruptions. You’re ruining the whole experience of watching Sochi 2014”, and “there I am, enjoying the 30km, I’m (my experience is) then interrupted by a commercial break. [A] scandal!” some posted regarding TV2’s transmission, tweeted by one user as “commercials containing cross-country appearances”.

“Hopeless!”, and, “Telenor wants to get rid of its customers. Advertising works contrary to its purpose” state others.

According to business daily Dagens Næringsliv, Telenor is holding meetings to discuss their strategy following people’s advertising reactions. Information manager Anders Krokan tells the paper, “We have absolutely no desire to offend anyone with our advert”.

Moreover, many Twitter users tweet they would like to see NRK broadcast the games in the future – there is a Facebook group too.

But not all the tweets are negative to TV2 – who, like licence-funded NRK, is gaining free publicity from the current Scandinavian-toned rumpus.

Some Twitter users wonder if people might now be more willing to pay the state-owned broadcaster’s fees, and if NRK not bidding over TV2 for the transmission rights was not a deliberate strategy to show people the value of them being there.

“What did people think advertising-funded TV was funded by”, “I’m a little surprised at the Norwegian TV viewers; did you only discover that TV2 is an advertising-finance channel now?”, and “hello Norway. I’d like to say hi from the Super Bowl. Get used to it!” tweet some users.

And while others mention Danish channel DR1, the radio, and choosing not to see the coverage as options, some tweets are on the lighter side.

“Advertising during TV2 transmissions is quite ok. Haven’t we got anything else to complain about, then?”. “I didn’t follow TV2 [commentator] Davy [Wathne] initially, but I’ve now added and then blocked him. He reminded me of unwanted advertising too much”. “If only alcohol adverts were allowed in Norway.”



Published on Monday, 10th February, 2014 at 10:27 under the news category, by Michael Sandelson   .
Last updated on 10th February 2014 at 12:27.

This post has the following tags: sochiolympics, tv2, sochi2014, norway.





  
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