Norwegians still waste tons of food, survey shows / News / The Foreigner

Norwegians still waste tons of food, survey shows. The Østfold Research Food Waste Prevention inquiry presented at the ForMat conference showed new trends in how consumers relate to wasting items. Their survey aimed to find out how much food individual Norwegians throw out per year. Most recent figures show a decrease in food wasted compared to numbers gathered from a similar survey conducted in 2010.

norwayfood, shoppingnorway, norwegiansupermarkets



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Norwegians still waste tons of food, survey shows

Published on Wednesday, 20th November, 2013 at 20:14 under the news category, by Linn Schjerven.

The Østfold Research Food Waste Prevention inquiry presented at the ForMat conference showed new trends in how consumers relate to wasting items.

Norwegian open sandwich
Norwegian open sandwich
Photo: Tuey/Flickr


Their survey aimed to find out how much food individual Norwegians throw out per year.

Most recent figures show a decrease in food wasted compared to numbers gathered from a similar survey conducted in 2010.

“The figures indicate a small increase in consumer awareness in the past few years when it comes to the disposal of food,” Aftenposten reported researcher Ole Jørgen Hanssen as saying.

Despite this, he believes Norwegians still have a way to go.

“The aim is to reduce food wastage by 25 percent by 2015.”

A total of 255, 000 tons of edible food are wasted per year, equal to 250 million bananas and cucumbers.

On an individual scale, Norwegians throw away 10.2 kilograms of bread and 12.1 kilograms of fruits and vegetables annually.

These figures also take food thrown on the way from the farms to the kitchen table and waste from industries, shops and large households into account.

British supermarket chain Tesco has stopped their “2 for 1” offers in a bid to reduce the amount of edible food wasted.  Norway’s Rema is considering doing the same.

“In Denmark, we’ve ended the 3 for 2 offers. This has resulted in us being given a prize for being responsible,” said Rema owner Ole Robert Reiten.

“We’re considering cutting the 3 for 2 offers in Norway as well. We see that this sometimes leads people to buy more than they can eat.”

Other food distributor and seller giants Coop, NorgesGruppen and Ica have not considered following Rema’s example, but NorgesGruppen has taken another initiative.

They have actively been engaged in the initiative called Matsentralen in Oslo, which collects fully edible foods that customers don’t want to buy because they are approaching their expiration date.

Østfold Research’s survey showed five percent fewer report that they throw away food just because it has expired compared with 2010.

Half of those who took part in the survey acknowledged that they had become more aware of the problem of food wastage.

“It’s not hard to achieve the goal of wasting 25 percent less food if everyone used their senses to see and smell it before they throw it out”, said Mr. Hanssen,  “it’s not exactly rocket science,

14 percent out of 1,000 people who took the survey reported that they have reduced the amount of food that they had thrown away in 2013 compared to 2009.



Published on Wednesday, 20th November, 2013 at 20:14 under the news category, by Linn Schjerven.

This post has the following tags: norwayfood, shoppingnorway, norwegiansupermarkets.





  
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