Ryanair, McDonald's bottom amongst Norwegians / News / The Foreigner

Ryanair, McDonald's bottom amongst Norwegians. Both companies are the least popular, a new poll shows. Communications Agency Apeland and research and advisory firm Reputation Institute have published their latest annual survey. It gives results regarding 50 of Norway’s most-mentioned companies.

socialmedia, reputation, marketing, opinion, paywall



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Ryanair, McDonald's bottom amongst Norwegians

Published on Monday, 30th May, 2016 at 22:03 under the news category, by Michael Sandelson   .
Last Updated on 30th May 2016 at 22:33.

Both companies are the least popular, a new poll shows.

A Rynair plane
A Rynair plane
Photo: Ryanair


Communications Agency Apeland and research and advisory firm Reputation Institute have published their latest annual survey.

It gives results regarding 50 of Norway’s most-mentioned companies.

While the US fast food giant comes in 49th place, fast-talking and Brexit-supporting Michael O’Leary’s airline is docked at Popularity Gate 50.

Schibsted-owned classifieds website finn.no gets Norwegians’ best mark, with cruise company Hurtigruten in 2nd place.

A representative number of Norwegians were asked which two companies they thought had the best and worst reputations.

The firms that were mentioned the most times, irrespective of whether this was in a positive or negative way, were then listed up.

The full list (with rank, score, and year-on-year change), published in business daily Dagens Næringsliv, is as follows:

  1. Finn.no 85.3 (-1.3)
  2. Hurtigruten 83.5 (new)
  3. Toyota 81.7 (+2.0)
  4. Posten (state-owned postal service) 81.4 (+6.7)* (biggest rise)
  5. TINE (farmers’ dairy cooperative) 81.4 (-2.3)
  6. Q-Meieriene (dairy company) 81.3 (-1.7)
  7. Flytoget (Oslo Airport Express Train) 80.8 (+0.1)
  8. IKEA 80.0 (+0.3)
  9. SAS 78.7 (-0.6)
  10. Stormberg (clothes) 78.2 (-2.8)
  11. Google 77.8 (-7.8)* (biggest fall)
  12. Kiwi (supermarket chain) 77.5 (+0.9)
  13. Meny (supermarket chain) 77.3 (-2.4)
  14. Microsoft 77.3 (-5.1)
  15. Norsk Tipping (national lottery) 77.3 (new)
  16. Apple 76.9 (-2.9)
  17. Vinmonopolet (state alcohol shop monopoly) 76.4 (-5.0)
  18. Coop (supermarket chain) 75.9 (-2.3)
  19. Aftenposten (national daily) 75.7 (new)
  20. Norwegian 75.5 (+6.0)
  21. SpareBank1 (bank) 75.2 (+1.2)
  22. Skandiabanken (bank) 75.1 (-2.3)
  23. TV2 (broadcaster) 74.7 (-4.7)
  24. Hydro 74.4 (+3.1)
  25. REMA 1000 (supermarket chain) 74.3 (-3.1)
  26. Gjensidige (insurance services) 73.9 (-2.8)
  27. NRK (state-owned broadcaster) 72.6 (-2.8)
  28. Statoil 71.8 (+1.9)
  29. Europris (supermarket chain) 71.1 (-0.1)
  30. NSB (state railway) 70.7 (+1.1)
  31. Elkjøp (electrical appliances chain) 69.8 (-2.6)
  32. OneCall (mobile service provider) 69.3 (-4.3)
  33. Nortura (farmers’ meat and egg cooperative) 69.2 (-1.9)
  34. NetCom (mobile service provider, now called Telia) 68.6 (+2.0)
  35. Hennes & Mauritz 68.3 (+6.2)
  36. Nordea (bank) 68.1 (+0.4)
  37. If (insurance services) 67.9 (-2.0)
  38. Yara 67.7 (+6.7)
  39. DNB (bank) 66.0 (-0.4)
  40. Ruter (Public transport company for Oslo and Akershus counties) 65.8 (-4.7)
  41. Telenor (mobile service provider) 65.1 (-2.0)
  42. NorgesGruppen (grocery wholesaling group) 64.6 (new)
  43. Coca-Cola 64.9 (-0.5)
  44. Get (broadband and cable TV service provider) 64.3 (+0.3)
  45. Volkswagen 63.8 (new)
  46. Dagbladet (tabloid) 63.4 (new)
  47. VG (tabloid) 62.9 (new)
  48. Bunnpris (supermarket chain) 59.2 (new)
  49. McDonald's 5’.8 (+1.2)
  50. Ryanair 44.6 (-4.1)

Questions of admiration, good feeling, respect, and trust are the four questions used to calculate companies’ reputation scores.                               

People's perception of the firms’ economy, ethics, innovation, management, products and services, social responsibility, and working environment also form part of the poll.

13,240 assessments were given, with the survey being conducted in Q1 2016.

Remarking upon the market research results, Ryanair’s Hans Joergen Elnaes, Sales and Marketing Manager Scandinavia & Baltic, says to The Foreigner that “the only customer poll that matters is the 116 million people that will choose to fly Ryanair this year.”

Erik Lødding, Head of Communications and Public Affairs at McDonald’s Norway, says that “while we of course would like to rank higher, our customers’ satisfaction at Mc Donald’s is a lot better than what the Apeland ranking reflects.”

One of the things that their customers and other stakeholders appreciate is that Mc Donald’s Norway sources all of their meat from Norwegian farmers, according to him.

“Earlier this year, we were also ranked as one of Norway’s best workplaces,” adds Mr Lødding. “These are elements that build trust with our customers, but which may not come across in a ranking such as the Apeland rep tracker when companies from different industries are compared.”



Published on Monday, 30th May, 2016 at 22:03 under the news category, by Michael Sandelson   .
Last updated on 30th May 2016 at 22:33.

This post has the following tags: socialmedia, reputation, marketing, opinion, paywall.





  
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