Ryanair’s O’Leary to be less cheery / News / The Foreigner

Ryanair’s O’Leary to be less cheery. Public limelight-seeker Michael O’Leary will be turning down the volume from now on. A Norway airport director welcomes the move. Things have not always been so positive for Ryanair, PR-speaking. UK tabloid The Sun recently wrote of an incident between one of Ryanair’s a male cabin attendants and a passenger on a flight from London Stansted Airport to Pisa in Italy. The traveller had apparently returned the pack of two crackers with cheese costing £4.20 because he found the price excessive.

ryanair, norwayflights



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Ryanair’s O’Leary to be less cheery

Published on Monday, 30th December, 2013 at 14:02 under the news category, by Michael Sandelson   .
Last Updated on 30th December 2013 at 23:14.

Public limelight-seeker Michael O’Leary will be turning down the volume from now on. A Norway airport director welcomes the move.

A Ryanair Boeing 737-800
Michael O'Leary's new softer strategy may well be a lift for Norwegians.A Ryanair Boeing 737-800
Photo: Adrian Pingstone/Wikimedia Commons


Expletives

Things have not always been so positive for Ryanair, PR-speaking. UK tabloid The Sun recently wrote of an incident between one of Ryanair’s a male cabin attendants and a passenger on a flight from London Stansted Airport to Pisa in Italy.

The traveller had apparently returned the pack of two crackers with cheese costing £4.20 because he found the price excessive.

“This money helps pay for your cheap flights,” the publication reported the attendant as saying.

After landing, the passenger asked the attendant for his so he could complain. He refused.

The cabin attendant then repeatedly shouted “f*** you”, trying to shove the passenger off the plane. The passenger recorded the incident on his mobile.

Ryanair’s Mr O’Leary has apologised to the traveller and the steward has resigned from his job, according to the publication.

Bumpy landing

The budget airline’s performance in the polls is also bad. Respondents to a new survey by UK consumer magazine ‘Which’ give Ryanair a consumer satisfaction score of 32 per cent amongst the short-haul airlines, putting it bottom in 22nd place.

Channel Islands airline Aurigny comes top with 87 per cent, Swiss, Norwegian, and Turkish Airlines follow with 82, 79, and 75 per cent, respectively. The ‘Airlines Best and Worst’ survey covers people’s flying experiences for the 12 months up to October 2013.

Ryanair also comes bottom in another ‘Which’ poll, ‘Are You Being Served?’ which rates 100 of the UK’s big brands for customer service. The airline got 54 per cent this time.

And amidst two recent profit warnings in the past three months, the airline has announced reforms (the first 'Which' poll was conducted prior to this). These include reducing penalties for lost boarding cards, better baggage rules, and no longer subjecting passengers to a punctuality-linked inflight fanfare.

Silence is Norwegian

The boisterous Irishman’s company, which has a base at the eastern Norway airport Moss Rygge, has been a fairly frequent Norwegian news traveller over time too.

Some examples include the company rattling unions over alleged inferior pay and working conditions, flying domestic routes in Norway, and launching more international routes from the Oslo area.

Ryanair Nordics director Elina Hakkarainen has stated that Mr O’Leary’s tone in Norway will be less flamboyant from now on.

“It’s part of the new trend. Michael has said himself he’s a little different to other directors. He will still be part of Ryanair, but will be doing fewer PR assignments,” she told reporters at a pre-Christmas press conference.

Mr O’Leary himself has decided to exit the public frontline from 2014, admitting “I’m getting in the way”. He will be the airline’s new sales and marketing director.

Rygge Airport director Pål Tandberg told NRK, Monday, he thinks the strategy will be positive for Ryanair and the Norwegian People.

“Toning things down is a clear advantage for the company at Rygge. It suits the Norwegian mentality better, and will probably appeal to new groups of people who have chosen not to fly with Ryanair due to [their] excessive boisterousness.”

“It [a new approach] is needed, especially in this country, where we react to some initiatives that are un-Norwegian. We then become reserved and negative,” concluded Mr Tandberg.




Published on Monday, 30th December, 2013 at 14:02 under the news category, by Michael Sandelson   .
Last updated on 30th December 2013 at 23:14.

This post has the following tags: ryanair, norwayflights.





  
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