Scandinavians swap fat for flat / News / The Foreigner

Scandinavians swap fat for flat. Fast-food chains are forced to shut in Norway, taxes are placed on Trans fats in Denmark, and the juicer becomes Sweden’s gift of the year. Hamburger chain McDonald's could be thrown out of shopping malls in Oslo to make room for healthier options and gourmet restaurants. Director of Lillestrøm shopping mall outside the Norwegian capital, Dagfinn Lerberg, says that “we’re working to optimize the mix of stores in Lillestrøm mall to make them the best-possible fit for us.”

fastfood, norwaydiet



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Scandinavians swap fat for flat

Published on Thursday, 3rd April, 2014 at 18:18 under the news category, by Emma Åsberg.
Last Updated on 4th April 2014 at 13:46.

Fast-food chains are forced to shut in Norway, taxes are placed on Trans fats in Denmark, and the juicer becomes Sweden’s gift of the year.

Cheeseburgers
Waving their last goodbyes for Scandinavians?Cheeseburgers
Photo: Jef Poskanzer/Wikimedia Commons


Hamburger chain McDonald's could be thrown out of shopping malls in Oslo to make room for healthier options and gourmet restaurants.

Director of Lillestrøm shopping mall outside the Norwegian capital, Dagfinn Lerberg, says that “we’re working to optimize the mix of stores in Lillestrøm mall to make them the best-possible fit for us.”

“The health factor is also of greater importance now than it was a couple of years ago. Hanging around fast food shops also factors in,” he told NRK.

Burger King was not offered a contract renewal there.

"We are seeing an increasing numbers of requests for Burger King restaurants throughout the country. So  the story from NRK  saying we are been “thrown out from shopping malls” is misleading.  Actually we opened 3 new stores in shopping malls the last 6 months and are opening a new store in Hamar this year," Sven Hars, Burger King Scandinavia marketing manager writes in an email to The Foreigner.

"This case is about diversity for the shopping malls, offering several food options for the modern consumer."

Experts in these matters have foreseen this development for some time.

“We did a major study in 2009, in which we mapped Norwegians' habits concerning 'food on the go'. Over half said that they consciously avoided places like kiosks, supermarkets, and fast-food chains”, says Annechen Brugge, researcher at the National Institute for Consumer Research (SIFO).

However, the phenomenon can almost exclusively be seen in capitals, as is the case for many new trends and habits.

Ms Bugge points out that fast-food is often used as a marker for independency among teenagers, as a contrast to the 'proper food' at home around the dinner table.

“Food is absolutely central for teenagers’ liberation process, either by saying no to mum's 'proper food', which is then replaced by kebabs or fast-food, or by becoming a vegetarian for a period of time.”

Norwegian teenager Stian Ytterdahl recently tattooed a McDonald's receipt on his arm, and KFC set up shop in Sweden for the first time. There might be a food revolution on in Scandinavia.

At the same time, Swedish food magazine Perspektiv writes that 18 30-year-olds who start families much later now than 30 years ago are more conscious about food trends and exotic products as a way of attracting a partner.

  • SIFO describe themselves as “a non-bias governmental institute that conducts consumer research and testing.”
  • Norway’s Ministry of Children, Equality and Social Inclusion, which appoints the board of directors, also provides the basic funding.



Published on Thursday, 3rd April, 2014 at 18:18 under the news category, by Emma Åsberg.
Last updated on 4th April 2014 at 13:46.

This post has the following tags: fastfood, norwaydiet.





  
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