Supermarket wine will never work, says Norway trade organisation / News / The Foreigner

Supermarket wine will never work, says Norway trade organisation. Norwegian alcohol industry players think politicians and consumers will have a hangover after buying wine and strong beer in supermarkets. Alcohol-interested shoppers can currently neither buy wine nor beer over 4.75 per cent ABV (Alcohol by Volume), having to go to government-restricted chain Vinmonopolet. Whilst Sweden has its own variant, so-called ‘Systembolaget’, Norway’s policy leaves Danes outside the premises in Norway saying “what the f is that?”

norwayalcoholsales, norwaydrinkinglaws



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Supermarket wine will never work, says Norway trade organisation

Published on Tuesday, 16th April, 2013 at 12:25 under the news category, by Michael Sandelson   .
Last Updated on 16th April 2013 at 12:37.

Norwegian alcohol industry players think politicians and consumers will have a hangover after buying wine and strong beer in supermarkets.

Supermarket trolleys (illus. photo)
Supermarket trolleys (illus. photo)
Photo: © Copyright Keith Evans/geograph.org.uk


Alcohol-interested shoppers can currently neither buy wine nor beer over 4.75 per cent ABV (Alcohol by Volume), having to go to government-restricted chain Vinmonopolet.

Whilst Sweden has its own variant, so-called ‘Systembolaget’, Norway’s policy leaves Danes outside the premises in Norway saying “what the f is that?”

The Young Liberals (UV) have voted to do something about present government policy. They believe the individual “can be trusted with the giant burden of being able to buy a bottle of stronger beer in a supermarket.”

Trade organisation the Norwegian Wine and Spirit Suppliers (VBF) thinks the alcohol on supermarket shelves move will fall flat, though, and leave an unpalatable policy aftertaste.

“Most Norwegians support the Vinmonopolet system,” Ingunn Jorheim, VBD secretary general tells The Foreigner. “It might work for a little while, but supermarkets won’t have the same range and quality, and service-levels will go down. Besides, we have this system for health reasons. I don’t think the European Commission will allow having half-a-monopoly, where these shops only sold spirits, it probably wouldn’t be economically or politically possible,” she adds.

Norwegians are renowned for going abroad in the hunt for cheaper alcohol, especially just across the border to Sweden.

People living in Norway can import their own wines, but have to go to producers directly. Wine importers in Norway will not sell to private persons, according to Ms Jorheim. She does not believe people can be bothered with the challenges involved.

“There’s also a lot of hassle involved abroad, with taxes amongst other things,” she explains.

“Many people know what they want when they go abroad, and they go for the cheaper brands,” says Solfrid Flateby, communications director in Reitangruppen, which owns the REMA1000 supermarket chain.

So what would the company do should the Liberals’ initiative succeed?

“Of course we would consider offering our customers wine if the government allowed it. Supermarkets will be hiring personnel with a specialist knowledge of wine who offer good, high-quality service if the customer demands this.”




Published on Tuesday, 16th April, 2013 at 12:25 under the news category, by Michael Sandelson   .
Last updated on 16th April 2013 at 12:37.

This post has the following tags: norwayalcoholsales, norwaydrinkinglaws.





  
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