Swede scrutinises Norway pizza ingredients / News / The Foreigner

Swede scrutinises Norway pizza ingredients. One of Norway’s most popular pizzas is in culinary trouble following a tip-off from a Swedish journalist. According to Mads-Erik Nilsson’s investigation, the Grandiosa pizza does not actually contain ham and tomato, but tomato puree and a mixture of some meat type and soya instead. Makers Stabburet’s communications director, Dag Olav Stokken, says they wrote ham and tomato to make it easier to understand what the pizza was like.

norwaypizzagrandiosa, pizzagrandiosaingredients



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Swede scrutinises Norway pizza ingredients

Published on Tuesday, 6th March, 2012 at 12:47 under the news category, by Michael Sandelson and Lyndsey Smith      .

One of Norway’s most popular pizzas is in culinary trouble following a tip-off from a Swedish journalist.

Pizza Grandiosa
Pizza Grandiosa
Photo: Stabburet


According to Mads-Erik Nilsson’s investigation, the Grandiosa pizza does not actually contain ham and tomato, but tomato puree and a mixture of some meat type and soya instead.

Makers Stabburet’s communications director, Dag Olav Stokken, says they wrote ham and tomato to make it easier to understand what the pizza was like.

“We wanted to give people a clear picture of the Grandiosa’s nutritional content which people could relate to,” NRK reports him as saying, “the last boxes with this description on them left the factory in February and are soon history.”

Nevertheless, Norway Food Safety Authority (Mattilsynet) officials are now looking into the matter amongst suspicions of misleading marketing, but underline there is no health risk associated with this.

The FSA’s Anne Stine Foldal Aam states, “We’ve noted that perhaps the pizza doesn’t contain as much ham as consumers think there is.”

Stabburet have also announced they are to replace the current type, allegedly named Norway’s national dish by “Lonely Planet” with one with a crispier and jucier base.

“There are years of work that lie behind the change to come up with an even better base, at the request of the people. Consumer and other research show that even though many love the Grandiosa, fans believe the base to be a little like cardboard, ,” says product group leader Ingrid Rønneberg Næss in a press release.



Published on Tuesday, 6th March, 2012 at 12:47 under the news category, by Michael Sandelson and Lyndsey Smith      .

This post has the following tags: norwaypizzagrandiosa, pizzagrandiosaingredients.





  
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