Swedes may target Schibsted-owned publication / News / The Foreigner

The Foreigner Swedes may target Schibsted-owned publication. Sweden’s Bonnier might purchase the Norwegian media group’s Aftonbladet, unconfirmed reports say. Aftonbladet, Sweden’s largest and most digitally-oriented newspaper industry publisher has for years been fighting a fierce battle for readers, subscribers, and advertising income against competitor Expressen. Norwegian business daily Dagens Næringsliv (DN) also writes that any merger involving Bonnier-owned Expressen with 91 percent Schibsted-owned Aftonbladet is regarded as being one of the most obvious remaining structural moves in the Swedish media market.

newspapers, sweden, norway



The Foreigner Logo

The Foreigner is an online publication for English speakers living or who have an interest in Norway. Whether it’s a glimpse of news or entertainment you’re after, there’s no need to leave your linguistic armchair. You don’t need to cry over the demise of the English pages of Aftenposten.no, The Foreigner is here!

Norske nyheter på engelsk fra Norge. The Foreigner er en engelskspråklig internett avis for de som bor eller som er interessert i Norge.

Google+ Google+ Twitter Facebook RSS RSS



News Article

LATEST:

Swedes may target Schibsted-owned publication

Published on Monday, 22nd June, 2015 at 13:43 under the news category, by Michael Sandelson   .
Last Updated on 22nd June 2015 at 14:32.

Sweden’s Bonnier might purchase the Norwegian media group’s Aftonbladet, unconfirmed reports say.



Aftonbladet, Sweden’s largest and most digitally-oriented newspaper industry publisher has for years been fighting a fierce battle for readers, subscribers, and advertising income against competitor Expressen.

Norwegian business daily Dagens Næringsliv (DN) also writes that any merger involving Bonnier-owned Expressen with 91 percent Schibsted-owned Aftonbladet is regarded as being one of the most obvious remaining structural moves in the Swedish media market.

In Norway, Schibsted owns national daily Aftenposten, regional papers Stavanger Aftenblad, Bergens Tidende, Fædrelandsvennen, and national tabloid Verdens Gang (VG) in Norway.

The matter of Aftonbladet in Sweden might be the latest step in perhaps moving away from print in favour of digital media, according to DN.

“Our business idea is to build a strong digital media company and create a digital ecological system from the different parts. And reading my morening paper doesn’t give me any [reader] data at all, so paper is not very suitable for us,” Schibsted Sverige managing director Raoul Grünthal told business publication Affärsverden a few days ago.

DN also reported that Mr Grünthal’s statement “can be read, however, as an acknowledgment that something might be going on - at least by some within the Bonnier organisation.”

Moreover, the alleged deal, if it takes place, would be another of several sell-off and reduction moves conducted recently.

Schibsted announced some two weeks ago that it had accepted a bid by Spanish media company Heraldo for its free Spain publication 20 Minutos.

At the beginning of June, Schibsted publicised that it would be selling publishing arm Schibsted Forlag and non-print book website Ebok.no to Vigmostad & Bjørke Publishers.

Schibsted announced at the end of May that it had received a bid for its 49.3 per cent ownership stake in gratis French publication 20 Minutes.

The company’s Swedish arm, Schibsted Sverige, is reducing its ownership stake in Svenska Dagbladet from 100 to 30 per cent, and forming a new media company with Sweden-based MittMedia.

Schibsted has also made swingeing staff and cost reductions the past few years as the worldwide revenue fall-driven media crisis continues.

Anders Rikter, communications director at Schibsted, told Dagens Næringliv that selling Aftonbladet to Bonnier was “completely out of the question.”

“Our strategy is to build national ecosystems in the countries we are in, especially in Sweden and Norway where we are very strong and [where] both media houses and online classifieds sites play an important role,” he said.

Schibsted Sverige’s Raoul Grünthal has also refuted any firm offer or deal was afoot for now, dismissing the thought that Bonnier would buy Aftonbladet as “absurd”, he told Swedish news agency TT.

As well as Expressen, Bonnier currently owns daily Dagens Nyheter, business publication Dagens Industri, and daily Sydsvenska Dagbladet.

Bonnier communications director David Salsbäck remarked that they do not comment about buy-up speculations “as a matter of principle.”

Norway’s Dagens Næringsliv did not cite who their source is regarding confirming Bonnier’s alleged interest in taking over Aftonbladet.

Schibsted’s current management and board holdings can be found here.



Published on Monday, 22nd June, 2015 at 13:43 under the news category, by Michael Sandelson   .
Last updated on 22nd June 2015 at 14:32.

This post has the following tags: newspapers, sweden, norway.





  
Do NOT follow this link or you will be banned from the site!