Team Norway’s woolly Sochie 2014 beanie a sell-out / News / The Foreigner

Team Norway’s woolly Sochie 2014 beanie a sell-out. Norway’s sportspeople continue to make a fashion statement during international OWGs. It was curling trousers four years ago in Vancouver, now it is woolly head attire for Sochi 2014. Some fans may take their hats off to Norway’s initial medal-run. At the same time, sales of the beanie have taken off.   

sochiolympics, sochi2014, norway



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Team Norway’s woolly Sochie 2014 beanie a sell-out

Published on Wednesday, 12th February, 2014 at 19:55 under the news category, by Michael Sandelson   .
Last Updated on 13th February 2014 at 07:03.

Norway’s sportspeople continue to make a fashion statement during international OWGs.

Aksel Lund Svindal in the beanie
'Most of the time I travel the world in a spandex race suit trying to be fast,' says the alpine ski racer. He's also not shy of donning a designer piece of clothing.Aksel Lund Svindal in the beanie
Photo: Interplaza Sport AS


It was curling trousers four years ago in Vancouver, now it is woolly head attire for Sochi 2014.

Some fans may take their hats off to Norway’s initial medal-run. At the same time, sales of the beanie have taken off.   

“We’re pretty much sold out,” Per Gunnar Haugen, general manager of Nordic distributor Interplaza Sport AS tells The Foreigner.

The woolly hat is the result of cooperation between them, Japanese designers from Tokyo-based Phenix, and The Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF).

Interplaza’s Mr Haugen explains concept and design began some two years ahead of this year’s Olympics. Another challenge was to get it right for the local conditions.

“There’s warm spring weather in the Olympic Village, but it’s colder up in the mountains, so it’s based on the tradition of dressing with layers. The fleece lining makes it comfortable to wear, and the exterior is made from knitted, porous wool.”

“Its dropped back can also be pulled down when temperatures sink,” adds Mr Haugen.

Norway has been in the knitting news recently. State-owned broadcaster NRK aired a programme featuring a whole evening and night devoted to the craft last year. Reactions abroad were mixed.

National knitting enthusiasm can sometimes be a problem, though. Knitting patterns that emulate Team Norway’s official beanie are available online.

“These are the non-official versions, which we obviously haven’t endorsed,” Mr Haugen comments, “and the real ones will probably become collectors’ items after the Games.”

NIF information advisor Geir Owe Fredheim comments “I’ve been wearing mine for the last three weeks.”

“I’m leaving for Sochi in a few days, but have quite decided yet on whether I’ll be donning mine for the occasion.”

The Interplaza-distributed hats sell for NOK 399 on their website.

“We’re doing everything we can to secure delivery of a second line,” concludes Per Gunnar Haugen.




Published on Wednesday, 12th February, 2014 at 19:55 under the news category, by Michael Sandelson   .
Last updated on 13th February 2014 at 07:03.

This post has the following tags: sochiolympics, sochi2014, norway.





  
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