TINE top resigns / News / The Foreigner

TINE top resigns. Elisabeth Morthen has terminated her contract in the wake of last year’s Norwegian butter shortage. The situation, which started before Christmas and continued into the New Year due to a combination of bad weather and a low carb diet craze, has been heavily criticised by consumers. Some unruffled Norwegians had found their own solutions, whilst import restrictions were eased to try to alleviate matters. It has also been the subject of much, sometimes bemused, foreign attention, sparked an increase in beef imports, and landed some entrepreneurs in jail. Some shops even imposed rationing.

tinedairy, norwaybuttershortage



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TINE top resigns

Published on Thursday, 19th April, 2012 at 13:32 under the news category, by John Price   .
Last Updated on 7th May 2012 at 07:09.

Elisabeth Morthen has terminated her contract in the wake of last year’s Norwegian butter shortage.

Elisabeth Morthen
Elisabeth Morthen
Photo: TINE


The situation, which started before Christmas and continued into the New Year due to a combination of bad weather and a low carb diet craze, has been heavily criticised by consumers.

Some unruffled Norwegians had found their own solutions, whilst import restrictions were eased to try to alleviate matters. It has also been the subject of much, sometimes bemused, foreign attention, sparked an increase in beef imports, and landed some entrepreneurs in jail. Some shops even imposed rationing.

Farmers cooperative TINE’s executive vice president Elisabeth Morthen reassured people at the time that the company would solve the problem effectively. Nevertheless, she has now decided to tender her resignation after assessing her future. 

“There has been criticism in recent months regarding the way communication has been handled. Criticism is connected to that communication has overly-emphasised TINE’s commercial considerations, whilst emphasis on internal communication and TINE as a member organisation has been inadequate,” she said to Nationen.

Adding that resigning is her own choice rather than due to pressure, Elisabeth Morthen concluded, “I need to know that I have support within the organisation. Taking the consequences following the criticism I have received is a natural choice.” She was executive vice president at TINE for four years.

“I want to thank Elisabeth Morthen for the good work she has done in [what is] a particularly demanding job, where there are many considerations that must be taken,” declared TINE chairperson Trond Reierstad.




Published on Thursday, 19th April, 2012 at 13:32 under the news category, by John Price   .
Last updated on 7th May 2012 at 07:09.

This post has the following tags: tinedairy, norwaybuttershortage.





  
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