TV charity programme brings in 192 million / News / The Foreigner

TV charity programme brings in 192 million. Charity organisation nets entire amount. The next time your doorbell rings one day in October, it may not be a religious organisation standing on the mat. Norwegian tradition has it that volunteers are out collecting in aid of charity.National event Norwegians tend to give money to good causes, with one organisation chosen each year to benefit from people’s generosity. This year was the turn of Care’s fund-raising programme – “The Economic Empowerment of Women” – for women in Africa, Bangladesh, the Balkans, and Sri Lanka.

care, charity, organisation, profits, money, donate, volunteers, norway, norwegians



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TV charity programme brings in 192 million

Published on Thursday, 22nd October, 2009 at 00:00 under the news category, by Michael Sandelson   .
Last Updated on 23rd October 2009 at 16:11.

Charity organisation nets entire amount.

Fatouma with a savings box, Mali
Fatouma with a savings box, Mali
Photo: Heiko Junge/Scanpix


The next time your doorbell rings one day in October, it may not be a religious organisation standing on the mat. Norwegian tradition has it that volunteers are out collecting in aid of charity.

National event

Norwegians tend to give money to good causes, with one organisation chosen each year to benefit from people’s generosity. This year was the turn of Care’s fund-raising programme – “The Economic Empowerment of Women” – for women in Africa, Bangladesh, the Balkans, and Sri Lanka.

The so-called “TV-aksjon” – held on 18 October this year – is unique event hosted and broadcasted by NRK. The entire sum of money collected goes to charity. As well as the event’s royal patron Crown Prince Haakon, all the celebrities, artists, and guests who appear on TV are volunteers for a day.

“The Crown Prince, Princess Mette-Marit, and the rest of their family raised 5,000 kroner selling waffles outside their home,” Marte Gerhardsen, Care’s secretary-general tells The Foreigner.

Big consequences
Big consequences
Heiko Junge/Scanpix
Viewers themselves can contribute via their Internet-banking system, giving money directly to volunteers out with their collecting tins, or even organising their own events.

According to Gerhardsen, activities in the three weeks prior to 18 October included fund-raisers, concerts, as well as financial contributions from institutions and private businesses.

Even those who visited their local exercise centre – for whatever reason – took part.

"The gyms let people use their spinning cycles free in return for raising 1,000 kroner per hour in through our “cycling to Africa” concept,” she says.

The Prime Minister also donated 35 million.

“Surprised”

The selection procedure is strict. In order to be picked, all charities have to send in an application to a nominating committee in NRK. If any of them try to make contact with a member of the panel, disqualification is immediate.

Although Gerhardsen doesn’t know why Care was chosen, she claims that NRK thought their application was the best.

“We expect to get about 200 million kroner by Christmas. The money raised will be used to give the women a loan via a micro-financing scheme. They will be taught how to invest the money, which will then serve as income for their family.”

Approximately 100,000 national volunteers were out with their collecting tins this year, with over 130,000 kroner raised in Stavanger alone.



Published on Thursday, 22nd October, 2009 at 00:00 under the news category, by Michael Sandelson   .
Last updated on 23rd October 2009 at 16:11.

This post has the following tags: care, charity, organisation, profits, money, donate, volunteers, norway, norwegians.





  
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