Norway supermarket chain KIWI has introduced a green hijab to match staff clothing.
“I think it’s very nice to wear hijab with the same colour as the uniform. People notice that I now have a green hijab and it is very positive. I used to have a black one, but now people see that it belongs to the outfit”, Saeeda Mahmood said to NRK.
According to her, she used to have difficulties in finding a job because of her religious tradition. Saeeda is also very pleased with executives’ decision to offer the option of a green hijab as she carry out her work while at the same time showing customers she is proud of being part of the Islamic culture.
KIWI managing director Jan Paul Bjørkøy, told the Norwegian broadcaster that 100 of 9,000 employees have requested to wear the green hijab.
“Reactions have only been positive so far. This is part of society’s development, so we think this is quite natural”, he added.
Alexa Døving, researcher at the Holocaust Centre agrees with KIWI’s decision to include the hijab in their uniform:
“Now they (management) are permitting a religious symbol to be part of representing the company too without it being perceived as a threat by KIWI. I think that standing for common values with a common uniform, whilst at the same time allowing difference, is a good development in the integrated society,” she declared.
Religious headgear such as the turban, kippah, and hijab has been approved for use in the Norwegian military since 01 July this year. Hijabs have been permitted at IKEA since 2005.