Asian and Nordic Fashion meet in Finland / News / The Foreigner

Asian and Nordic Fashion meet in Finland. Match Made In HEL united designers from both regions, shortening distances at a unique fashion show. Helsinki Airport hosted the cultural event’s second year, Tuesday, interlacing Asian and Scandinavian cultures. The idea behind holding Match Made in HEL at the airport was spawned by the shortest flight connections between both world regions. Päivyt Tallqvist, Finnair’s Director and Media Relations told The Foreigner that “the campaign aims to increase awareness of Helsinki as the best place for this and draws attention to the extensive network that Finnair offers in Europe and Asia.”

finnair, fashion, finavia, finland, paywall



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Asian and Nordic Fashion meet in Finland

Published on Wednesday, 25th May, 2016 at 18:13 under the news category, by Clara Reig Palau.

Match Made In HEL united designers from both regions, shortening distances at a unique fashion show.

Finnair crew at the event
Finnair crew at the event
Photo: By kind permission of Finnair


Helsinki Airport hosted the cultural event’s second year, Tuesday, interlacing Asian and Scandinavian cultures. The idea behind holding Match Made in HEL at the airport was spawned by the shortest flight connections between both world regions.

Päivyt Tallqvist, Finnair’s Director and Media Relations told The Foreigner that “the campaign aims to increase awareness of Helsinki as the best place for this and draws attention to the extensive network that Finnair offers in Europe and Asia.”

2015’s event saw the airport turned into a skate park. This year, however, Helsinki Airport transformed one of the airport’s facility’s runways into a catwalk where designers from both continents showcased their newest collections.

“When we were considering what all we could do at the airport - which is a never-ending source of inspiration to us who work there - the idea of runway-cum-catwalk felt so right,” Mr Tallqvist said of the inspiration behind the concept. “Airports are great places for fashion spotting, and we are now taking this to a completely new level”.

Among the fashion designers present were the Japanese ex-boxer now fashion designer Arashi Yanagawa, who introduced this year’s men collection, John Lawrence Sullivan, inspired by contemporary sub-cultures, and Danish designer Henrik Vibskov. He has exhibited in places including New York’s MoMa (Museum of Modern Art).

Tuomas Laitinen, designer and lecturer in fashion and clothing design at Finland’s Aalto University, was in charge of handpicking up to seven designers from Asiatic and Nordic countries. 

Those chosen aimed to bring “a very fresh look at fashion, to the show, and […] we wanted to have a good mix of some of the hottest talents from our key markets in Asia and Europe,” he said.

Highlights of Match Made in HEL included a big airplane located at the catwalk symbolising the flight connections, with the different models exiting the aircraft and descending the stairs towards the catwalk.



Published on Wednesday, 25th May, 2016 at 18:13 under the news category, by Clara Reig Palau.

This post has the following tags: finnair, fashion, finavia, finland, paywall.





  
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