Brown cheese brand could disappear / News / The Foreigner

Brown cheese brand could disappear. Dairy giant blames costs and competition. It may be difficult to buy one of Norway’s most famous food-types soon. TINE, the farmer’s cooperative company, has warned it may close some of its production facilities for brown cheese (Gudbrandsdalsost). TINE’s board says a new report indicates shutting several divisions will save the company seven million kroner a year.

tine, gudbrandsdalsost, brown, cheese, gudbrandsdalen, costs, cuts, competition



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Brown cheese brand could disappear

Published on Friday, 4th June, 2010 at 15:12 under the news category, by Michael Sandelson   .

Dairy giant blames costs and competition.

Gudbrandsdalsost 560g
Gudbrandsdalsost 560g
Photo: ©TINE Mediebank


It may be difficult to buy one of Norway’s most famous food-types soon. TINE, the farmer’s cooperative company, has warned it may close some of its production facilities for brown cheese (Gudbrandsdalsost).

TINE’s board says a new report indicates shutting several divisions will save the company seven million kroner a year.

“We need more of an effective and progressive industry to meet increased competition,” says TINE’s Deputy CEO, Stein Øiom.

The cuts will mean job losses, and employees fear for the product’s quality.

One of the facilities TINE is threatening to close is in Gudbrandsdalen itself. Mai Bakken, acting Mayor of Lom, was shocked when she heard the news.

“They take no account of the importance of branding. It’s difficult to understand why they won’t be producing Gudbrandsdal cheese in Gudbrandsdalen anymore,” she tells NRK.

The company says it’s also considering closure of its sites in Ørsta municipality in Møre og Romsdal county.

Follestaddalen Farmer Association’s leader, Odd Arild Langstøyl, claims TINE will lose face if it’s only interested in the milk money

“This is evidence of old-fashioned thinking. Things become just too tenuous if you just look at kroner and øre. They’ll lose their image if they lose touch with reality,” he says.

TINE’s board will decide what to do at their next meeting on 16 June.



Published on Friday, 4th June, 2010 at 15:12 under the news category, by Michael Sandelson   .

This post has the following tags: tine, gudbrandsdalsost, brown, cheese, gudbrandsdalen, costs, cuts, competition.





  
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