Hurtigruten gets royal treatment / News / The Foreigner

Hurtigruten gets royal treatment. NRK’s marathon 5-day transmission of MS Nordnorge’s Bergen-Kirkenes voyage is almost at a close, accompanied by Norway’s Queen Sonja on the Royal Yacht ‘Norge’. In what has captivated almost half of Norway’s population of approximately five million, as well as viewers around the world, the programme has been a national and financial hit, and even attracted some last-minute local ‘competition’. “NRK has written media history with its ‘Hurtigruten: 5 day TV marathon in the midnight sun’ (Hurtigruten minutt for minutt). Slow-TV is on everyone'slips. This weekend, NRK2 was bigger than NRK1 and TV2put together,” writes Aftenposten’s commentator Per Anders Madsen.

hrhqueensonja, hurtigrutenmsnordnorge, nrk



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Hurtigruten gets royal treatment

Published on Wednesday, 22nd June, 2011 at 10:02 under the news category, by Michael Sandelson   .
Last Updated on 22nd June 2011 at 10:19.

NRK’s marathon 5-day transmission of MS Nordnorge’s Bergen-Kirkenes voyage is almost at a close, accompanied by Norway’s Queen Sonja on the Royal Yacht ‘Norge’.

The Royal Yacht 'Norge'
The Royal Yacht 'Norge'
Photo: Anne-Sophie Ofrim/Flickr


In what has captivated almost half of Norway’s population of approximately five million, as well as viewers around the world, the programme has been a national and financial hit, and even attracted some last-minute local ‘competition’.

“NRK has written media history with its ‘Hurtigruten: 5 day TV marathon in the midnight sun’ (Hurtigruten minutt for minutt). Slow-TV is on everyone'slips. This weekend, NRK2 was bigger than NRK1 and TV2put together,” writes Aftenposten’s commentator Per Anders Madsen.

It is estimated over 2,800,000 Norwegian TV viewers, 600,000 Internet users, and spectators in 142 different countries have turned on to switch off over the past five-and-a-half days.

The programme’s slowness caused project manager Rune Møklebust to remark, “Some say it’s like watching paint dry”, but Kristian Tolonen, head of NRK’s analysis section admits today “I’ve never seen anything like it.”

According to Palace press spokesperson Sven Gj. Geruldsen, HRH Queen Sonja and her yacht, now in Kirkenes harbour at  journey's end, will be sailing on to other planned official engagements in Vardø.



Published on Wednesday, 22nd June, 2011 at 10:02 under the news category, by Michael Sandelson   .
Last updated on 22nd June 2011 at 10:19.

This post has the following tags: hrhqueensonja, hurtigrutenmsnordnorge, nrk.





  
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