Norway Carlsen World Chess Championship battle ups chessboard sales / News / The Foreigner

The Foreigner Norway Carlsen World Chess Championship battle ups chessboard sales. Interest in chess in Norway has grown tremendously thanks to Norwegian chess prodigy Magnus Carlsen. “Chess has been widely exposed on the television and in other media. We see that people that normally do not play chess are now buying chessboards, therefore,” said Norli Libris bookshop chain head of department Arnt Sandvik Nilsen to NRK, Thursday.                        According to Mr. Nilsen, the store has experienced a tripling in sales over the past three weeks compared to the same time last year.

magnuscarlsen, norwaychess, viswanathananand



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Norway Carlsen World Chess Championship battle ups chessboard sales

Published on Friday, 15th November, 2013 at 09:56 under the news category, by Linn Schjerven.

Interest in chess in Norway has grown tremendously thanks to Norwegian chess prodigy Magnus Carlsen.



“Chess has been widely exposed on the television and in other media. We see that people that normally do not play chess are now buying chessboards, therefore,” said Norli Libris bookshop chain head of department Arnt Sandvik Nilsen to NRK, Thursday.                       

According to Mr. Nilsen, the store has experienced a tripling in sales over the past three weeks compared to the same time last year.

Chess has not only gained wide popularity, but also mobility as more smartphone users are downloading chess playing apps.

The game ‘Sjakk’ is currently the most purchased app in the Apple App Store.

Moreover, television/internet channels such as NRK and VGTV have taken tactical advantage of the championships.

NRK broadcasts no less than 100 hours of live footage from the championships held in Chennai in India. The viewership is high.

“One million Norwegians stopped by the chess broadcast on NRK on the first weekend,” reported NRK Sport Correspondent Rune Haug.

NRK’s analysis manager Kristian Tolonen stated that 635,000 tuned in to the chess broadcast on NRK1 on Wednesday.

VG is also investing heavily on showing the games. VGTV manager Ola Stenberg has described the initiative as a success.

There were 480,000 views during Wednesday’s live broadcast.

“We wanted to cover this properly and we have one team in Norway and one in India working on the journalism on all our platforms,” Mr. Stengerg told NRK.

“We had a feeling before the World Chess Championships that the program would go well. But it has gone far beyond our expectations,” he added.

Magnus Carlsen is set to play in the 5th round of the World Championship match against Viswanathan Anand, Friday.



Published on Friday, 15th November, 2013 at 09:56 under the news category, by Linn Schjerven.

This post has the following tags: magnuscarlsen, norwaychess, viswanathananand.





  
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