Norway sex company faces illegality fine / News / The Foreigner

The Foreigner Norway sex company faces illegality fine. A national erotic film and goods seller falls afoul of the Consumer Ombudsman for wilfully misleading the public. 10-shop strong Kondomeriet’s advertising campaign with alleged divorce advice contravenes Norway’s Marketing Act with its misleading advertising, according to the authority. The Act, which is based on the EU’s Unfair Commercial Practices Directive, has been in force in Norway for some six or seven years.

norwayadvertising, consumerlawnorway



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Norway sex company faces illegality fine

Published on Thursday, 11th July, 2013 at 11:45 under the news category, by Michael Sandelson   .
Last Updated on 11th July 2013 at 11:58.

A national erotic film and goods seller falls afoul of the Consumer Ombudsman for wilfully misleading the public.



10-shop strong Kondomeriet’s advertising campaign with alleged divorce advice contravenes Norway’s Marketing Act with its misleading advertising, according to the authority.

The Act, which is based on the EU’s Unfair Commercial Practices Directive, has been in force in Norway for some six or seven years.

“It’s illegal not to disclose who the advertiser is,” Ombudsman legal director Frode Elton Haug tells The Foreigner.

The company’s campaign for website skilldeg.no (‘get divorced’) appears on ad boards in capital Oslo and Akershus municipality, short TV adverts, in addition to the website.

“This site’s original set-up contained guidance about divorce. Kondomeriet has uploaded a new video on how to preserve the relationship without getting divorced since we contacted them. It’s a sort of reverse psychology,” says Mr Haug.

The Ombudsman will now be whipping them into shape. Mr Haug adds they are writing to the company warning them to modify the site, campaign, telling them to upload their logo or face reprisals.

“We’ll also explain the legislation, why we consider they’ve breached it, and of course give them a chance to comment,” Mr Haug explains.

What if they don’t take any action?

“We’ll impose a fine of about NOK 200,000. There is no maximum amount in these cases. It’s relative to the seriousness of the infringement.”

(NOK 200,000 is roughly USD 33,000/EUR 25,000/GBP 22,000 at today’s ROE).

Kondomeriet sells many sex wares, from exotic condoms and lingerie, to films, massage oils and toys, amongst others.

The company has 10 shops in Norway, from north to south. These are in Tromsø, Bodø, Trondheim, Bergen, Oslo, Ski, Strømmen, Sandvika, Sandnes, and Kristiansand.

Stavanger is without one for now, but a spokesperson says “Sandnes is pretty near”.

It’s only about 10 to 15 minutes’ drive away, of course.

“Well that can be long enough if you’ve got the urge,” they conclude.



Published on Thursday, 11th July, 2013 at 11:45 under the news category, by Michael Sandelson   .
Last updated on 11th July 2013 at 11:58.

This post has the following tags: norwayadvertising, consumerlawnorway.





  
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