Norwegians’ reflector use low / News / The Foreigner

Norwegians’ reflector use low. And A-ha’s Magne Furuholmen will help them to be visible and light up dark winter roads. "In the Scandinavian countries, where reflectors have been used by all members of the population since the early '60's, the nighttime pedestrian accident rate is 50% less than ours here in the United States", claims US-based reflector product company The Reflectory. But Norwegians’ reflector reality and actual reflector rates differ.

reflectors, roadsafety, winter



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Norwegians’ reflector use low

Published on Monday, 23rd November, 2015 at 23:19 under the news category, by Tove Andersson.
Last Updated on 23rd November 2015 at 23:36.

And A-ha’s Magne Furuholmen will help them to be visible and light up dark winter roads.

The reflectors
The reflectors
Photo: Apparatjik. Design: Trygg Trafikk/Nina Håvik


"In the Scandinavian countries, where reflectors have been used by all members of the population since the early '60's, the nighttime pedestrian accident rate is 50% less than ours here in the United States", claims US-based reflector product company The Reflectory.

But Norwegians’ reflector reality and actual reflector rates differ.

87% say they use reflectors, but just 32% actually do, according to Norway road safety organization Trygg Trafikk.

And only southern Norway has a lower reflector rate use than mid-Norway does.

Carina Henske, Head of Communications at the organization comments that “We are pleased that several people use reflectors.”

“Nevertheless, we had hoped that the increase [on last year] would be greater,” she adds.

There has been a three percentage point year-on-year increase in built-up areas in Norway, according to a nationwide survey conducted by Trygg Trafikk and Sparebank1 Insurance. 17,197 adult pedestrians were polled.

“32 percent of the adult pedestrians are using reflectors nationwide, which is the same level as last year,” says Trygg Traffik director Jan Johansen.

People not wearing reflectors are only first visible at 25-30 meters away, which gives little chance of slowing down. Reflectors increase visibility by 140 meters.

In recent years, artist celebrities such as Pushwagner contributed luminous designs to raise the use of reflectors.

Cartoonist Frode Øverli, good for NOK 42 million (2012 figures) has contributed with reflectors showing his character called Pondus.

This year’s campaign is provided by Magne Furuholmen (A-ha) and multinational band Apparatjik, in which he plays the guitar.

They have designed the reflectors, which display the texts "I deserve a medal", "I am a star", "A Particular merit", and "A".

“We hope they will reach a new and younger audience,” says Carina Henske at Trygg Trafikk.

The organization has previously advocated that the reflectors become mandatory in the dark.

A survey from research company Ipsos MMI showed that 78 percent of the population supported the proposal.

The same survey revealed that 1.2 million Norwegians have more than 10 reflectors. Almost 250,000 have over 30 reflectors lying in drawers and cupboards.

“We hope that this year’s figures will show more reflector use than before. Using reflectors reduces the risk of being hit by 85 percent, and is a cheap life insurance,” says Trygg Trafikk director Jan Johansen.

“Wear [them] with pride! I'll be using reflectors when I'm on stage, and when I'm out walking in the dark of course,” says Magne Furuholmen.

Facts

Reflector use in northern and mid-Norway: is as follows:

  • North: 43 percent (Nordland, Troms, and Finnmark Counties)
  • Mid-Norway: 28 percent (Møre og Romsdal, Sør-Trøndelag, and Nord-Trøndelag Counties)



Published on Monday, 23rd November, 2015 at 23:19 under the news category, by Tove Andersson.
Last updated on 23rd November 2015 at 23:36.

This post has the following tags: reflectors, roadsafety, winter.





  
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