Pizza first for Norwegians / News / The Foreigner

Pizza first for Norwegians. The Nordic country near the top of the world tops world consumption of frozen pizza per capita. Norway is a long, nature-rich country that would stretch to Rome if turned 180 degrees. The winters can be challenging, and the summers lovely. Norwegians favour candles, relaxation, and improving their homes. They eat lots of ice cream and are coffee-lovers. There are some interesting dishes – some not for the faint of heart – and Friday night is taco night.

pizza, food, eating, shopping



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Pizza first for Norwegians

Published on Friday, 10th February, 2017 at 15:46 under the news category, by Michael Sandelson   .
Last Updated on 13th February 2017 at 14:20.

The Nordic country near the top of the world tops world consumption of frozen pizza per capita.

Pizza Grandiosa
Pizza Grandiosa
Photo: Stabburet


Norway is a long, nature-rich country that would stretch to Rome if turned 180 degrees. The winters can be challenging, and the summers lovely.

Norwegians favour candles, relaxation, and improving their homes. They eat lots of ice cream and are coffee-lovers. There are some interesting dishessome not for the faint of heart – and Friday night is taco night.

Norway, with its population of some 5.2 million, is also a nation that loves frozen pizza. Annual consumption is roughly five kilos (11 lbs) per person, making them the world-leader in this.

Pizza started its rise as a popular family dinner in Norway in the 1970s. This decade also saw the first Peppes Pizza restaurant established in Oslo.

Pizza Grandiosa’, a frozen pizza produced by Stabburet for Orkla Foods Norge, was introduced in in 1980. 24 million were sold in 2016, an increase of three million on the previous year.

“Sales passed the one billion kroner mark last year for the first time ever,” Orkla Communications Director Dag Olav Stokken tells The Foreigner.

The Norwegian company also sells pizzas under the ‘Big One’ and ‘Pizza Bakeriet’ brands. 

‘Ristorante’, ‘Tradizionale’, ‘Casa di Mama’, and ‘Rustica’, some of the products made by Dr Oetker, are also sold in Norway. Last year’s value market share was 24 per cent, says CEO Øystein Bu.

The German company sold 10.5 million units last year, bringing 515.5 million kroner. Head of Sales Jørn Skau remarks that their mozzarella, tomato, and pesto variety was the best-seller. It was launched in Norway in 2001.

‘Folkets’ (the People’s), a relative newcomer to the frozen pizza arena, is produced by Norwegian company NorgesGruppen.

Just over 1.67 million of their two ‘regular’ pizzas – mozzarella, and pepperoni – were sold last year, with a sales value approaching 33.36 million kroner.

NorgesGruppen has also introduced its ‘Fjellpizza’ (mountain pizza) range. One has a beef topping; the other is topped with reindeer meat. 87,175 of these pizza types with a sales value of almost six million kroner were sold in 2016.

The company sold 369,176 of their ‘First Price’ pizzas last year, according Nina Horn Hynne, Communications Advisor, Product and Trends. The sales value of this no frills variety was some 6.82 million kroner.

(Additional sources: Store Norske Leksikon (SNL), Wikipedia)



Published on Friday, 10th February, 2017 at 15:46 under the news category, by Michael Sandelson   .
Last updated on 13th February 2017 at 14:20.

This post has the following tags: pizza, food, eating, shopping.





  
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