SAS dumps Business Class / News / The Foreigner

SAS dumps Business Class. Scandinavian Airlines says is to phase out European Business Class travel in its drive for competitiveness. As a standardisation procedure, the carrier will offer passengers the same food grade whichever seat they are sitting in, also in Scandinavia. The new on board meals on wheels service will be called ‘Café’.

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SAS dumps Business Class

Published on Friday, 22nd March, 2013 at 09:53 under the news category, by Michael Sandelson   .
Last Updated on 22nd March 2013 at 10:11.

Scandinavian Airlines says is to phase out European Business Class travel in its drive for competitiveness.

A SAS plane (illusration photo)
A SAS plane (illusration photo)
Photo: SAS


As a standardisation procedure, the carrier will offer passengers the same food grade whichever seat they are sitting in, also in Scandinavia.

The new on board meals on wheels service will be called ‘Café’.

“Traditional airline food will be replaced, and a new range will be offered to all customers on board,” Rickard Gustafson, CEO and Group President of SAS, says in a statement.

Although the airline may be saying nuts to the frilly napkins, higher-standard china, and perhaps the refreshing hand towel, they explain two new service concepts will be introduced.

These will be called ‘SAS Go’ and ‘SAS Plus’. According to them, these will be for passengers “who want to have a lot” and customers “who want to have more”, respectively. There are no finer details about this for now.

“We want to make travelling easier for our customers. And this includes SAS Go and SAS Plus. For SAS simplicity is when customers receive exactly what they need. When we were developing this new concept, we based our work on our customer needs rather than on industry standards,” explains Rickard Gustafson.

SAS Go travellers will get on board coffee or tea, services that will save them time – and probably the airline money – including mobile check-in. Free checked baggage allowance is one bag.

SAS Plus will also allow passengers to check in two bags for free, lounge access, SAS Fast Track, on board meals and drinks, and double EuroBonus points.

“Breakfast will still be free for passengers in both classes in Scandinavia before 9am and SAS Go travellers will be able to purchase the SAS Plus meal,” Norway press contact Knut Morten Johansen tells The Foreigner. “We will be retaining our Business Class service on long-haul routes.”

News of the revised service comes some 10 days after the SAS Group’s interim report presentation. The airline, which is currently conducting a major cost-cutting and restructuring drive, reported an SEK 800 million loss (some USD 124.9 million).

The new European-Scandinavian concept is scheduled to be introduced in June.




Published on Friday, 22nd March, 2013 at 09:53 under the news category, by Michael Sandelson   .
Last updated on 22nd March 2013 at 10:11.

This post has the following tags: sasflights, sasnorway.





  
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