Slow sailing show nets viewer and profit success / News / The Foreigner

Slow sailing show nets viewer and profit success. Norwegian television channel NRK2’s programme charting the progress of Hurtigruten MS Nordnorge has already received high acclaim.

msnordnorge, nrkhurtigrutenprogramme



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Slow sailing show nets viewer and profit success

Published on Monday, 20th June, 2011 at 10:51 under the news category, by John Price   .
Last Updated on 20th June 2011 at 11:10.

Norwegian television channel NRK2’s programme charting the progress of Hurtigruten MS Nordnorge has already received high acclaim.

MS Nordnorge
MS Nordnorge
Photo: Stefan Wurschinger/Flickr


Passengers have been travelling along the Norwegian coastline with Hurtigruten since 1893, but this is the first time that people are able to follow every mile of the ship’s progress. The 134-hour transmission of the journey between Bergen and Kirkenes is believed to be the longest ever.

The programme has proved to be an instant success so far, with the first seven hours of ‘minute-to-minute’ footage attracting 1.3 million viewers.

Project manager Rune Møklebust, admits that its pace is slow, but that he is delighted by its unexpected popularity. “Some say it’s like watching paint dry, but it’s fun to sit in the master control room and mix the cameras”, he says.

Despite the excitement surrounding the programme, Security Officer Royer Robertsen has warned people not to take any unnecessary risks to get on television. In a dice with death, small craft owners have had to be repelled with water cannons to prevent being crushed in the event of a motor failure.

“Sailing in front of or attempting to cross the bow is extremely dangerous, and puts everyone at risk. We cannot do much if something happens, and risk hitting 10-20 other craft if we have to avoid one. The ship needs several hundred metres to stop,” he tells NRK.

The ship has been calling at 34 different ports since its maiden voyage in July 1893. In 1919, the voyage was extended to include Stavanger, but the city was no longer part of the journey, called “The Most Beautiful Sea Voyage”, after the Second World War.

Hurtigruten stocks rose 6.67 percent on Oslo Stock Exchange last week and have risen a further 5.6 percent today so far, with a current value of at 4.9 kroner per share.

Video content licensed under Creative Commons (NRKBeta). To watch the live stream, click here.


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Published on Monday, 20th June, 2011 at 10:51 under the news category, by John Price   .
Last updated on 20th June 2011 at 11:10.

This post has the following tags: msnordnorge, nrkhurtigrutenprogramme.





  
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